Have you ever wondered what makes an engaging ‘About Us’ page design?
Even if your answer was no, now you do! For most businesses, the ‘About Us’ page design is one of the most important pages on your website.
Not only will visitors read it, but Google and other search engines will also use it to determine how relevant your site is to the terms they are searching for.
So if you’re creating or redesigning your ‘About Us’ page design, consider these five tips to make sure it’s engaging and helpful.
5 Tips for an Engaging 'About Us' Page Design
Tip #01: Keep It Simple
When it comes to web design, less is almost always more. The same goes for your ‘About Us’ page design.
You want visitors to be able to quickly and easily find the information they’re looking for without being overwhelmed by too much text or too many images.
So keep your ‘About Us’ page design simple and clean, with plenty of white space to help guide the eye.
Tip #02: Put A Clear Mission Statement Front And Center
Your mission statement is the foundation of your ‘About Us’ page design, so it should be front and center.
Not only will this help visitors understand what your business is all about, but it will also help you focus on what’s important as you create the rest of your page.
Tip #03: Use Images And Videos
A picture is worth a thousand words, which is especially true regarding your About Us page design.
Use images and videos to help tell your story and give visitors a better sense of who you are and what you do.
Just be sure not to go overboard; a few well-placed visuals will do the trick.
Tip #04: Use Testimonials
There’s no better way to show off what your business can do than by using testimonials from happy customers.
If you don’t have any yet, now’s the time to start collecting them.
And if you do have some, be sure to use them on your ‘About Us’ page design.
Just be sure to use them sparingly; too many testimonials can come across as sales-y.
Tip #05: Include Your Contact Details
Make it easy for visitors to get in touch with you by including your contact details on your ‘About Us’ page design.
This could include your email address, phone number, and social media links.
And if you have a physical location, be sure to include that as well.
Creating an engaging ‘About Us’ page design doesn’t have to be complicated.
Just keep it simple, focus on your mission statement, use visuals, include testimonials, and make sure your contact details are easy to find.
By following these tips, you can create an ‘About Us’ page that will help turn visitors into customers.
Do you have any tips for creating an engaging ‘About Us’ page design?
Share them in the comments below!