Digital Marketing Archives - Skytomato Malaysia

7 SEO Copywriting Tips to Improve Your Company’s Google Ranking

Search engine optimization (SEO) is essential for any business that wishes to establish an online presence and sell online.

When we create engaging SEO content, Google rewards us by ranking our web pages higher in search results, increasing our visibility. This can increase the number of visitors to your site, some of whom may become customers.

However, creating optimised copy entails more than just entering keywords and hoping for the best. Incorporating SEO into your content is an art, and it takes practise and a little bit of creativity.

So, here’s our guide to incorporating SEO into your copy so that you’re able to rank higher in search results.

Don't use too many keywords.

You’ve probably read articles that use the same phrases over and over. This is known as “keyword stuffing,” and it is penalised by Google.

Your writing must be coherent. If you keep repeating the same terms, they will become illegible and confusing, resulting in a poor user experience. Consider both Google and your target audience while selecting keywords.

Google wants to know whether you are:

Using keywords that are relevant to your readers’ needs
making high-quality copies.

Your target audience wants to read material that is relevant to their search query and they want the content to make sense to them. If you create content that your audience does not want to read, you will not rank well in search.

So, when it comes to keyword utilisation, make sure you’re just employing them where they’re relevant.

Google is smarter than you believe, and in order to be ranked high, you must serve content that integrates keywords logically.

Determine what your target audience is desire to look for.

Before you create any text, you must first identify your audience’s search intent (the right keywords).

In general, there are three sorts of search intent:

Informational: Approximately 80% of searches are seeking information.When the audience is looking for answers or knowledge. For example, they may look up “Website Maintenance Malaysia.”

Navigational: The user understands what sort of website or webpage they wish to visit when they employ navigation (e.g., “Skytomato Website”).

Transactional: When a user wishes to purchase something (e.g., “subscribe to Website Maintenance Plan”),

So, when you create your copy, consider what your target audience wants.

Do they wish to learn more about something in particular?

Are they attempting to purchase something?

This will direct your material and guarantee that everything you write is relevant to your target audience.

Use tools like these to determine your audience’s search intent.

This will reveal the precise search intent of your target audience.
Google Autocomplete
Google’s “People also ask” section

Google takes pleasure in assisting customers in finding precisely what they want, when they want it.

So, when it comes to SEO, concentrating on search intent is critical to your success.

You may leverage search intent in your content in the following ways:

Use search terms as headers and subheadings in your content.
Complete articles regarding questions
Optimize product and service descriptions to match what consumers are looking for.

Ensure that your content is relevant.

When it comes to content creation, it is critical to:

Maintain your focus.
Keep it brief.
Be interesting and informative.
Check that your content corresponds to the search intent of your target audience.

Google also considers how long people stay on a page.

If users leave your page immediately, it means your material isn’t relevant to them.

So, generate content that satisfies your audience’s demands, whatever they may be, since this will ensure that your material ranks highly in search results.

Here are some extra suggestions for convincing Google that your material is relevant:

Use keywords that are relevant to your target audience searching for.
Make use of your primary or important keywords early in your writing.
Respond to the questions raised by your audience.

Speak in the manner or voice of your audience.

Your audience will look for things in a specific way, and it’s critical that your text reflects this.

Use the term ” Website Maintenance Malaysia” as a keyword if your audience is looking for it.

Copy those mimics of common search phrases will be more relevant to your audience’s search intent.

Never underestimate the importance of headlines.

We’ve previously addressed headlines, but they need their own section because they’re so significant.

Let’s face it: if you’re looking for anything on Google, you’re not going to click on a page with a bland title.

Headlines have the power to capture your audience’s attention, so make them count.

They’re also an easy way for Google and your viewers to understand what your page is about.

Here are some simple strategies to improve your headlines:

Make sure your headlines are related to the body content of your article.

In your headlines, use primary keywords.

Use the common search terms of your target audience in your headlines.

When it comes to headlines, keep their length in mind. Google truncates headings that exceed 60 characters. So, to prevent having your title chopped off, keep it brief.

Improve your metadata.

Metadata tells Google what your webpage is about, and while it may not always be visible to people, it may be quite useful.

It is critical to include your core keywords in your meta tags, meta descriptions, and meta titles since this will assist Google in reading your material and determining its relevancy.

When it comes to metadata, work hard on your headers and descriptions since they will not only compose the writing snippets that display in your search listing, but they will also inform Google what your content is about. Make your headers and descriptions as well-thought-out as your body material, since this will help Google index your web pages higher in its search results.

Write for humans to read.

Above all, remember to keep the user in mind.

But when creating SEO text, it’s easy to get carried away with formulas, hacks, and top suggestions, when writing for humans is the best way to go.

Engaging, one-of-a-kind, and useful writing will always triumph over content created only for search engines.

The purpose should not be to rank, but to give the information a user seeks.

Google’s ultimate goal is to present consumers with the best available material for their search queries.

You’ll score higher if you can provide this in a more in-depth, original, and entertaining manner than your rivals.

We combine insightful and creative digital strategy with cutting-edge technology to deliver a full suite of web management services from infrastructure to website design and digital marketing strategies.

~web designer malaysia~

3 Key Content Marketing Strategies to Increase Website Traffic Starting in Month 1

Digital Marketing / By Admin

Content Marketing Strategies: You have just started a brand-new website design, published a lot of content and spent a lot of time and money.

2 (two) days later: No traffic.

It’s been 30 (thirty) days: Still no traffic.

Raw, isn’t it?

What if we were able to show you a better way?

It’s time to implement a proven and trusted strategy to rank on the SERPs and drive traffic in the first month.

Is this a quick hack? No.

Is the implementation free? Unfortunately, there isn’t.

Does it work? Sure!

In just 6 months, this strategy generated 100,000 visitors from organic search.

Before we dive into tried and tested strategies, let’s talk about why people say it takes so long for new sites to rank on Google.

Why is it so difficult to rank highly on a new website?

Before delving into this article, you should understand why this problem exists.

The shortest and most powerful answer is: You need to classify the content. The least of your issues are buying links, guest posting, outreach, and employing SEO “experts.”

Instead, focus on: Real needs of readers. Your unique experience. adds new ideas to the web. If you don’t implement these three keys, link building and awareness are irrelevant.

The sooner you get quality content on your website, the sooner you start ranking in the SERPs.

3 Steps To Successful Content Marketing

No matter the niche or business, these three factors are essential for successful content.

If any of these aspects of your material are lacking, you’ve just found your first issue.

Key 1: Provide what the readers want.

If you concentrate on the reader, the search engines will concentrate on you.

In recent years, you’ve probably heard the phrase “Satisfy the search intent” a lot.

The good news is that it isn’t difficult at all.

Give the reader what they want and need, and that’s all that’s required:
Give a thorough evaluation of the product to your prospects if they want one.

If they ask a question, respond as soon as you can with the information they need.

Key 2: Adopt E-A-T

“Expertise, Authority, and Trust” is abbreviated as E-A-T.

It’s the perfect article’s ultimate summation.

By releasing thoroughly researched content that is supported by statistics, original ideas, and information that is not readily available, you may give your audience this kind of experience.

Aside from the fact that Google really values this idea, it also makes logic.

Consider yourself the reader.

When you require assistance:

Wouldn’t you like to read stuff written by someone who is knowledgeable in the subject?
Don’t you want knowledge from someone who has credibility and authority?
Would you trust someone who simply repeated facts found on the internet?

E-A-T is focused on helping your new website meet Google’s requirements.

Key 3: Come up with something fresh

What distinguishes your material from other online stuff?

Simply write something that is superior to Google’s top 10 results to appear on page 1.

The implementation of keys one and two is the only way to accomplish this.

Here are a few additional strategies you may use to enhance your site’s value and truly ramp up your content:

further vids.
special infographics and graphics.
features of podcasts.
Interviews.
Case analyses.
Audio.

Once you comprehend these three fundamental concepts, everything else flows easily.

Let me now demonstrate how Carl Broadbent’s brand-new website, GardeniaOrganic.com, attracted over 100,000 unique visitors in just six months.

Use this Content Strategy to Get 100,000 Visitors in Six Months

Similar to the three keys, the focus of this tactic is on simplicity.

Our writing firm serves over 800 clients using the exact same procedure.

Additionally, it’s how we were able to assist numerous clients in achieving 100,000+ monthly page views in less than six months.

Research your topic in Step 1

Everything begins here.

Finding low-competition, high-opportunity keywords is all you need to do.

Avoid making this procedure too complicated with formulas or a large tech stack.

The procedure is simple to follow.

How to Conduct a Topic Search

Analyze popular articles in your niche.
Investigate all linked questions in-depth.
Identify the keywords that appear in SERPs with low-quality content.
Produce articles that are superior to those found on the SERP.

Evidence of Success

Recently, we put this procedure into practise for a client in the DIY sector.

In less than two months after we wrote 47 pieces for him, he is already seeing 40 to 50 visitors every day.

It sounds easy.

That is true, after all.

Good content is just as important as good marketing.

You can achieve success by simply producing better material than everyone else, as long as there is even a little demand for the knowledge you are disseminating.

As we indicated before, if you apply this strategy over hundreds of keywords, your business will flourish like never before.

Create a lot of content in Step 2

The last thing you probably want to hear is that you need to accelerate your organic growth and performance, yet it’s the only option.

But don’t be alarmed by that.

Listen to this instead:

In the first month, Carl at GardeniaOrganic.com wrote 428 pieces, which brought in 3,985 unique visits and $3.54 in earnings.
Month 6: Carl’s website was making over $1,000 each month, with over 60,000 page views in a single month, and posting about 50 new pieces of content each month.

Traffic has increased by more than 1,500% in just six months.

With a revenue increase of 32,918%.

Now, if he sold his website there and then at a 35x multiple, which is easily achievable, he’d be looking at a net profit of $23,469.37!

The most important thing to understand here is that you can optimize your website to look great, and you can have an awesome logo, but only content will bring you traffic and, most importantly, make you money.

Your Monthly Content Production Plan

Month One : Create and release 450 pieces of excellent, thorough, E-A-T material

Month Two: Produce and post 80 fresh, excellent, thorough, E-A-T material.

Months three and up: Produce and post 50 fresh, excellent, thorough, E-A-T material

Focus on One Content Type in Step 3

It is preferable to keep your content strategy straightforward and concentrate on a single type of material rather than adapting to several writing styles and formats.

Each type of material has both positive and negative values

How-to Guide Writing: The Good and the Bad

Consider how-to manuals as an example.

They are fantastic, but to make your content stand out, you’ll need to include lots of unique photos and videos in addition to the textual material.

Benefits and Drawbacks of Producing Product Review Content

Almost 40% of Amazon’s revenue comes from product reviews.

However, creating evaluations involves far more work than simply copying and pasting Amazon reviews, posting photographs directly from the merchant, or offering a table of the “best” selections.

Informational Content: Positives and Negatives

Informational material is the greatest, according to Carl and many of our clients.

You get to provide them with the solution right immediately when your potential reader searches for a problem or difficulty they are experiencing.

You’ll need to develop something that is unique on the internet for this to operate correctly.

What is the quickest way to do this?

Buy the item and provide an honest review.

Here is an example of an article that Carl created using the technique described above to create a fantastic and distinctive piece of content.

And here is a corresponding video.

Check out our complete strategy and case study to see how everything came together successfully.

Stop duplicating Amazon’s wording and customer feedback.

To create original material, you’ll need to have some practical experience utilising the product.

Create Organic Links in Step 4

Link building is one of the best ranking factors for Google, and this is not a fiction.

Most people who attempt link building fall short because they focus on acquiring rapid links.

How Do Quick Links Work?

The success of your website will not be benefited by quick links.

In an effort to encourage someone to share your article and provide you with a link, they are created by spamming every website, email list, and buddy.

This is no longer acceptable; it was 15 years ago.

Gaining one link organically is more significant than receiving 100 spammy no-follow connections from unrelated websites.

5 Powerful Techniques For Getting A Natural Backlink

Create stuff that is incredibly original and unheard of.
Include unique pictures you took on your own.
Make infographics and visualisations that people can download, share, and embed on their own websites.
Add a calculator or quiz.Sample:On a pet website, Carl has a fish tank calculator that determines the amount of water in a fish tank.A lot of shares and links can be obtained in this method.
Video material.Create your own videos that website owners can embed.

There are other additional approaches, but these five are all you really need to succeed in link development.

Strategic Overview

Simplicity is the key to a successful content development plan.

Produce a tonne of informative stuff.
Focus on a certain type of content (informational content works best).
Concentrate only on developing natural links.
Let the outcomes come.

It is not necessary to publish 500 posts in your first month for this strategy to be successful.

The content of such articles (see keys one through three) and the constancy of publication are more crucial.

Want To Use This Approach?

Want to make it simpler to produce a tonne of excellent content and surpass your goals for the first month?

Your topic selection and content generation should be outsourced and automated.

Visit Skytomato Sdn Bhd website https://www.skytomato.my/to see how we can enhance your content marketing outcomes.

On the following page, you can schedule a call with a member of the team if you’d like to speak with them.

~web designer malaysia~

5 Reasons Why You Should Never Take a Break from Doing SEO

Digital Marketing / By Admin

Businesses are always looking for ways to save money, especially during these trying economic times.

Unfortunately, this often means they take shortcuts that they shouldn’t. One of the most detrimental of these shortcuts is neglecting to do search engine optimization (SEO) work on their website, which can be detrimental to their online presence and overall online success.

This article will discuss 5 reasons why your business should never take a break from doing SEO work on its website if it wants to stay successful online. But first, let’s try to figure out if your business should take a break from SEO.

Should Your Business Take a Break from SEO?

Search engine optimization (SEO) is a complex and ever-changing field, and keeping up with the latest trends can be a full-time job in itself.

For small businesses, the thought of trying to keep up with the latest SEO algorithm changes can be daunting, and it’s easy to fall behind.

As a result, some businesses may wonder if it’s worth taking a break from SEO altogether.

However, while it’s true that SEO can be time-consuming, the benefits of a strong SEO strategy are well worth the effort.

A good SEO plan can help to improve your website’s visibility, draw more traffic to your site, and convert more leads into customers.

Moreover, an effective SEO strategy can give you a competitive advantage against other businesses in your industry.

In short, while there may be times when it makes sense to take a break from SEO, in most cases, it’s worth staying in the game.

5 Reasons Why You Should Never Take a Break from Doing SEO

1. Your Competition Isn't Taking a Break

If you’re considering taking a break from SEO, chances are your competition is not. This means that while you’re taking a break, your competition will be working hard to improve their ranking in the search engine results pages (SERPs).

As a result, they’ll be getting more website visitors, leads, and customers while you’re falling behind.

2. The SEO Landscape is Constantly Changing

As mentioned earlier, the SEO landscape is constantly changing, which means that what worked last year may not work this year. This is why staying up-to-date on the latest trends and changes is important.

Otherwise, you risk your website becoming outdated and falling behind in the SERPs.

3. You Could Miss Out on Important Opportunities

If you’re not keeping up with the latest SEO trends, you could miss out on important opportunities to improve your website’s ranking.

For example, if a new search engine algorithm is released, you could miss out on the chance to optimize your website for the new algorithm if you’re not paying attention.

Similarly, if a new social media platform launches, you could miss out on the opportunity to gain valuable backlinks from high-authority websites.

4. You Could Lose Ground in the SERPs

If you take a break from SEO, there’s a good chance you will lose ground in the SERPs.

This is because, as mentioned earlier, your competition isn’t taking a break and continually working to improve their ranking.

As a result, they’ll gradually pull ahead of you in the SERPs, making it increasingly difficult to catch up.

5. It May Take a While to Get Back on Track

If you do decide to take a break from SEO, it may take a while to get back on track. This is because the SEO landscape changes quickly, and it can be difficult to catch up if you’re not keeping up with the latest trends.

Moreover, it takes time to see results from SEO, so even if you start working on your SEO strategy again, it may be a while before you see any significant improvements in your ranking.

Conclusion:

SEO is a long-term investment that should never be taken for granted. If you stop doing SEO, your website will eventually fall in the search engine rankings, and you may not be able to recover.

The five reasons we’ve listed are just a few of the many benefits of keeping a consistent SEO strategy. If you want to stay ahead of the competition, it’s important to continuously work on your website design and optimize your content for search engines.

Are you convinced yet? If not, reach out to us, and we would be happy to provide more information or even help get your SEO back on track.

~web designer malaysia~

Why is email marketing effective digital marketing

Digital Marketing / By Admin

There’s no denying the fact that with the advent of social media, a lot of things have changed including the way businesses market their products and services. Digital marketing Malaysia seems to be the only acceptable means of increasing brand awareness and sales. But many people are now of the opinion that marketing efforts like email marketing produce little or no result in this age of social media. This is totally wrong! Email marketing still remains one of the most effective ways of marketing your business online. Here’s why.

1. Email Marketing Boost Brand Recognition

You need to keep ringing the name of your brand in the ears of your target audience. Get them to become familiar with your business and what you offer. Although they may not need your products and services now, some recipients of your mail may interact with you, making inquiries about your brand. This way, they will remember your brand name once they have a need for the kind of services you provide. They may also recommend your brand to their friends and family who need your kind of products or services.

2. People Still Check Their Mails

If there’s one thing that social media hasn’t entirely changed, it is people’s use of email. There is certain information that is best shared via email. So yes, emails are still very relevant and most people check their mail every day or at least every other day. This is why email is an effective way to put your content in front of people. You can be sure that your message will get to them and that they will likely open it. Again, some people consider social media a distraction especially when they are busy with work. They may choose to limit their use or even leave social media entirely, but never do they delete their email account.

3. Email Marketing is Measurable

If you choose a marketing effort whose success is difficult to measure, you may end up achieving very little. Email marketing is measurable and that is one major reason why many brands use it till date. With this type of marketing, you can easily rate the success of your campaign. Going through key metrics like open rate, click-through-rate and bounce rate helps you to understand the behaviors and interests of your customers. Email marketing is one of the easiest ways to know the kind of content that appeals to your customers. This knowledge will help you to create similar content that will capture their interest.

4. Email Marketing is Targeted

Most of the means of advertising and marketing available to businesses are not designed to give you control over those who view your content. Just about anybody can see your content. With email marketing, however, you can segment your email list and send your message based on location, demographics, lead status and other details you have on your target audience. By segmenting your email list, you can send targeted messages based on the interest and needs of your customers. You can also boost your conversion rate by personalizing your messages for each customer.

5. You spend less with Email Marketing

Every business owner wants to save cost and that is what email marketing helps you to do. Unlike most marketing efforts, email marketing does not cost much to execute. You don’t have to spend money on ad space, postage or print. All you need to do is create good content and send to your target audience.

Takeaway

Digital marketing Malaysia presents a lot of opportunities for businesses. Email marketing especially has the potential to take your online business to the next level. It is a powerful and vital tool for expanding your business. If done properly, email marketing may bring the desired result in the shortest possible time. ActiveCampaign Email Marketing & Automation Malaysia ActiveCampaign Email Marketing & Automation

Digital Marketing tips to increase revenue

Digital Marketing / By Admin

If you need insight on how to market your products or businesses online, this blog post will come in handy. It is much easier to market your products or businesses through an online store platform than the traditional tactics of marketing.

Over time, marketing businesses online has proven to be cost-effective and also reaching out to your target audience is less difficult.

If the website designs and campaigns are underperforming, you can proceed to optimize them to suit your taste. You also get notified when your link is clicked or email hosting Malaysia is opened.

Best Online Marketing Tips

These are some of the best tips for online marketing :

1. Identify your target audience and know how to target them

This is a very important tip and should be focused on because if the right set of individuals or customers are not targeted, it might result in your losing money. You can hire a marketing company to help you handle the research online for your target market.

2. Optimize your site

For your website to be found by search engines and be ranked, it must be optimized. This involves having an H1 tag, meta description, a title, alt text for your images, relevant keywords, and the appropriate amount of text.

3. Google Ads Malaysia

Through the marketing tips we provide online, you can pay to have your businesses advertised on Google AdWords Malaysia and ensure it appears on the search result’s first page.

4. Advertisement Congruence

These tips simply imply that your page should possess the same information as the ads which you put up on Google AdWords Malaysia.

5. Write Blogs

When a written blog possesses a lot of keywords that are important and are of rich content, it ranks higher in the search engines due to the responses it triggers.

6. Backlink

This involves another website with a link to your website page. When there is a backlink from another site domain name that commands more dominance than yours, it increases your ranking because Google will receive a signal of how credible your site is.

7. Internal linking

Internet linking increases the strength of your website and it upgrades your ranking. Learn about content marketing and its importance because the more content you have, the better.

8. Google My Business

If optimized correctly, “google my business” allows you to stand out amongst the numerous. You will be doing your business a disservice if you don’t have a “google my business” option.

9. Keep your content fresh

Regular updating of contents on your websites keeps the search engine actively on your page and improve your ranking. It also brings the customer wants more therefore back to your page.

10. Update your website

Updating the content of your website shouldn’t be your only priority, rather you need to have it looking catchy and constantly evolving.

11. Have a cool website design

Improve your user experience by adding cool features to get them engaged and engrossed like parallax scrolling.

12. Make sure your website is responsive

A lot of users will not return to your website if it is not responsive. So be sure to have a mobile-friendly website.

13. Utilize website pop-ups

Pop-ups are very vital as they can be used to retrieve information from individuals who visited your site like email addresses. Customers who visit for the first time can also be given discounts or coupon codes to persuade them into buying your products or services.

14. Integrate social media into your site

Social media is another way to reach out to millions of people. Social media platforms like Twitter, Instagram, or Facebook (to mention just a few) can help improve, increase and grow your business engagement, so make sure their icon visible on your website.

Takeaway

In today’s digital age, we know it’s much more effective to reach your prospects and customers online. Traditional marketing can cost you more and be less effective.

So if your business can adopt all the aforementioned steps, you can be sure to see obvious improvement and results.

What is Digital Marketing

Digital Marketing / By Admin

Online marketing (Internet marketing or digital marketing) has to do with the promotion of a product or brand across one or more electronic media platforms, different from the traditional method of marketing. Digital marketing uses several channels and methods that allow a company or business to analyze their marketing campaigns to understand what’s working and what’s not – instantly. With digital marketing, it’s easier to reach your audience, and you can target a specific group of people. It is also cost-effective. The goal of this blog post is to show you practical online marketing tips to help grow your business.

1. Your target audience and how you can reach them

The simple truth about online marketing is that if you target the wrong audience, you lose money. Before you go spending ad dollars, carry out a thorough research on your audience. Find out about their demographics and buying habits. Find out what your perfect customer would be. Once you’ve figured these things out, you need to go ahead and target this group of people. Reach them by going on Facebook and create a lookalike audience. Create an ad using the information you found out in researching your perfect customer.

2. Optimize your website (SEO)

Get your website optimized for search to make your web pages accessible and easy to understand by the search engine crawlers. Doing this will get your web pages on the first page of the search results. Optimizing your website means making sure your web pages have an H1 tag, a title, meta description, relevant keywords, alt text for your images, and the appropriate amount of text.

3. Pay per Click ads (Google Ads)

Google Ads are just like optimizing your website to rank for specific keywords. But with Google Ads, you don’t have to wait for a long time to rank for that keyword. You pay Google to make your website come up on the first page when a user searches for a keyword you paid for to rank. Use Google Ads Malaysia to search for keywords or phrases that people are searching in a particular city or country.

4. Blog Writing

If you haven’t added a blog section to your website yet, do so immediately. Writing blog posts will affect your SEO positively. Write on topics that relate to business – topics that your customers will find useful. Optimize your articles with rich keywords, including long-tail keywords and Latent Semantic Indexing (LSI). Doing this will trigger the search engines to pick your website and put it in on the first page of the SERPs (search engine result pages).

5. Backlinks

Back linking is categorized under off-page SEO. This is when another website links to a page on your site. This can be a profitable online marketing strategy. With your website optimized for search and a few quality backlinks from authoritative websites, Google will consider your website relevant and put it on the first page.

6. Google My Business (GMB)

This is another excellent method to market your business online. But, you’d be surprised how many companies haven’t taken advantage of GMB. On this platform, you can add your business address, phone number, hours of operation, photos, questions, and answers, and even have customers drop reviews. With a well-optimized GMB page, you can draw in purchasing clients.

7. Keep Your Contents Fresh and Boost Your Posts

Updating your content will give your visitors a reason to come back for more. Posting new content regularly will also keep your website on the first page of Google since the bots are always crawling the web in search of quality content to serve its users. Go further by boosting your posts on social media platforms such as Facebook, Twitter, Instagram, etc. – depending on the kind of content you’re posting. Instagram is perfect for picture-related content. Boost your posts to reach your potential clients by running ads on your content.

8. Create a Crisp and Responsive Website

Entice your visitors with cool, responsive, and contemporary web design. Ensure that the UX (user experience) of your website is excellent. You can earn the trust of your visitors if your website is clean, easy to navigate, and if they can find what they are looking for with ease. Bad web design could make you lose out on potential leads. With these excellent online marketing tips, I’m sure you can grow your business to a profitable level within a short time. If you need more advice, please feel free to get in touch with us.

How to use Social Media market your business

Digital Marketing / By Admin

With countless content churned out by your competitors every day on different social media platforms, how can your voice be heard? How can you beat the competition and stay ahead of the pack?

The above questions are what this blog post is all about — digital marketing tips in Malaysia. Below are social media tips you can deploy to your business to be ahead of your competitors.

1. Invest in the Right Social Channels

Social media for business is not all about the content you share. It is also about the platform where you share your content.

All social media platforms aren’t the same. Your type of business may thrive well on Instagram but not on LinkedIn.

If you operate a B2B kind of business, LinkedIn is the place to be. A B2C type of business will thrive on Instagram and Facebook.

Also, if you sell physical products that have to do with lots of pictures, Pinterest and Instagram are where you want to be.

So, before signing up your business on a social media platform, ensure that the platform aligns with your desired buyer persona.

2. Always Add Visuals

Visuals always attract the eye, thereby increasing engagement on your social content. Always add videos or images to your text content when appropriate.

If you have a big budget, you can contract a photographer to create a library of images for your business. Alternatively, you can invest in high-quality stock picture websites.

But, if you’re just starting out and don’t want to spend so much, look for license-free websites like Pixabay or Stocksnap for free visual content.

3. Have a content strategy and create an editorial calendar for all social platforms you operate

There are times when marketers seem to lack what to post on social media. This is often as a result of a lack of an effective content strategy.

Just like a blog, look at the big picture and come up with a social content that your audience will relate with.

Come up with seasonal contents, contents related to events your company is planning, contents related to trending hashtags, etc.

If you have a special editorial and marketing team, work closely with them and decide the best strategy to promote what’s trending.

4. Use the 80/20 Rule of Content

The 80/20 rule simply means that 80 percent of your content should provide value to your audience, while the other 20 percent should focus on sales and promotions.

What this means is that your business success is dependent on 20 percent of your efforts. The other 80 percent of your efforts will help you achieve the other 20.

One advantage of the 80/20 rule is that you can build trust and loyalty with your customers and also increase traffic to your social channels and website.

5. Leverage on the Popularity of Influencers

In Malaysia, influencer marketing is a powerful digital marketing tool. Influencer marketing is simply paying some of the most influential people in your niche to post about you and your business, instead of focusing all of your marketing efforts to target your audience directly.

Most of your competitors don’t know this but influencer marketing works like magic — especially if the influencer is a celebrity or just someone who people trust.

It works better when you have signed up and built up some level of credibility on your business on various social media platforms.

6. Take Your Social Analytics Seriously

While carrying out all the tips above, ensure that you check your analytics to see exactly what works and resonates with your audience, and what isn’t.

Now, based on the data from your analytics, you can create more content around what works for your audience.

Wish to find out more? Get in touch with us today through our website.

Digital‌ ‌Marketing‌ ideas‌ ‌that‌ ‌will‌ ‌enhance‌ your business

Digital Marketing / By Admin

Technology has changed everything. And marketing isn’t new to digitalization. But as technology evolves, so does the processes attached to it. Digital marketing may not be new but it is being affected by the changing technology.

So, how important are the upcoming trends to your business? I’d say they are vital. By continuing to use outdated software and practices, you limit your potential and reach. While you may not be familiar with what’s happening in the market today, your customers are.

For example, you can put your ads in newspapers but people don’t read print media as much as they use their phones. So, while you assume you got the message across to your target audience, in reality, you couldn’t even reach half of them.

We are already familiar with viral trends in digital marketing in Malaysia such as chatbots, voice search, and video marketing. Keeping them in mind, let’s look at the digital marketing trends of 2020. Here are the top trends to look out for:

1. Artificial Intelligence

Artificial Intelligence has shaped the world of analytics. It predicts future trends in the numbers. You can also be exhaustive with your analysis because there is no limit to how many files or how much data you can process.

In fact, the more the data, the more accurate the results.

AI fundamentally works on patterns. It tries to detect patterns in the huge piles of raw data files that seem quite useless at first glance but contain critical information.

Digital marketing uses the prowess of AI to analyse the performance of different campaigns. AI helps marketers know more than how well an ad is doing, it helps them know about the type of engagement the ad received.

Marketers can know what age group or gender likes what product, and much more.

2. Chatbots

User experience has become an important part of how businesses work and interact with their customers today. If it were 2004, the websites that you see today would have thousands of lines of text on them and maybe some pictures if it were an eCommerce site Malaysia; the point being the website design would be static, not dynamic.

Static doesn’t work anymore. Customers want to be able to interact with your website seamlessly and have fun doing it. Chatbots are a great way to offer that interaction. FAQs and other basic questions about the business can be answered by the chatbot.

And if you use a Chatbot that works on Machine Learning you can also make it learn how to respond better to the customer’s questions and enhance the user experience.

3. Personalization

Customers tend to pay more attention to a product if they need it – if it fits into their daily life, something they can use. It doesn’t seem like a waste of money but a necessity.

Using personalization to show your customers ads of products that they might need can do wonders for the business.

It’s similar to how advertising candy to old people wouldn’t increase the sale of the candy but showing it to kids will.

So, when you use AI to analyse what product is well received by what kind of audience, you can use that information to target appropriate audiences for different products.

4. Video Marketing

It’s 2020 and there’s no denying how much of our day to day lives are consumed by videos. We watch videos when commuting to work. We watch videos when we are bored. People even watch videos while cooking or cleaning to keep themselves entertained while these do mundane tasks.

The medium of information has evolved from text to image to videos. Videos are fun to watch. You don’t have to put any effort into it like reading or trying to understand the meaning behind the image. No. Just watch a short video and you’re likely to know what the product is as you listen to the audio.

Similar to chatbots, video marketing is engaging. You can be creative with it and get almost anyone’s attention if you please. You can keep it short or you can keep it long. Using videos for marketing is indeed the way to go.

5. Social Media and Influencer Marketing

People use social media as often as they breathe air. It may sound like an exaggeration but the point still remains. And even though having followers on social media didn’t seem important before, it is easily seen as a revenue generator today.

Social media influencers have followers in lacs and even millions and I am not talking about celebrities but normal people who gained followers over the years. YouTubers and other content creators on different platforms have an audience that can be capitalized if used right.

Many of these influencers receive deals from brands for promotion on their accounts. And, if the influencer has a committed fanbase or larger influence, the brands see increased traffic and sales within days.

6. Browser Push Notifications

Although browser push notifications are old, they are still capable of attracting new customers. The tactic is simple, showing the content to the customer until he finally opens it. Customers might find it annoying but a lot of times they might even get curious and cave in. It’s a 50-50 really, but worth a try.

Takeaways

Growth comes when you embrace change. Businesses and marketers need to look out for new technologies, tools, and strategies that can help them stand out.

With how competitive the market is today, it’s crucial to pay close attention to how things are evolving so you can stay ahead of others and grow as a capable business.

Want to optimize your eCommerce website better, get in touch with us to know more.

Where to run ads other than Facebook Ads

Digital Marketing / By Admin

Putting all of your eggs in one basket is definitely a wrong decision! Put simply, relying only on Facebook Ads alone means you are targeting limited audience.

To grow faster, you need to generate traffic from different platforms. Undoubtedly, digital marketing isn’t an easy task.

As the traffic is constantly fluctuating and newer ways of monetizing are being created each day, you have to grab every opportunity out there. Recently, the advertising cost on Facebook has spiked while impressions have decreased.

Here is a useful guide for you to learn about how to generate traffic from Google, Instagram, Pinterest, Youtube, and Snapchat.

How Do Social Media Ads Help Us?

Statistically, the average person devotes about 6 hours online every day. Where social media consumes 75% of that time. So, isn’t it wise to reach your target audience through social media platforms?

Definitely, it is!

Social media platforms are the right choice even if you are marketing your brand in your country or city. For example, digital marketing in Malaysia becomes easy after you define your target audience.

Alternative Platforms to Facebook Ads:

1. Google Ads

Google is a highly competitive alternative to Facebook. In fact, it’s the ideal alternative to Facebook Ads. Google answers over 4.5 billion queries per day—that makes more than 70,000 searches each second.

Advertising on Google Search Engine follows PPC advertising, where the advertisers bid on keywords. The one with the highest bid gets the ad up on Google SERPs. Each time a user clicks on the ad, the advertiser pays Google for it.

Google Ads let you place ads on relevant websites that use Google AdSense.

Google Ads benefit you in different ways:

Advanced targeting
Budget Control
Remarketing Tools
Quick Results

2. Instagram

Although Instagram is owned by Facebook, yet it works differently.

In the past few years, huge traffic has shifted from Facebook to Instagram, which now has over one billion ‘active users’.

Moreover, about half of the Instagram users visit the site at least once per day. Surprisingly, it has been estimated that the ad spends on Instagram has quadrupled compared to ad spend on Facebook.

Another compelling factor about Instagram is that most of the Instagram users are non-US based that makes it easier for them to expand their international businesses.

You can advertise on Instagram in different ways:

Video ads
Photo ads
Slideshow ads
Stories ads
Carousel ads

3. YouTube

YouTube can help you reach its 1.8 billion active users. On average, people are consuming about 1 billion hours of streaming every day. What’s remarkable is that YouTube reaches people between the ages of 18 to 60+.

It’s truly an engaging platform for elderly users compared to other social media platforms.

For digital marketing, YouTube is an appropriate alternative to Facebook that comes with:

Advanced targeting
Remarketing opportunities
Other marketing features.

YouTube ads can be of different types, such as:

Non-skippable Ads
Bumper instream Ads
Display Ads
Overlay Ads
Sponsored Ads

4. Pinterest

Pinterest is another popular platform with over 300 million active users. The recent analysis demonstrates that Pinterest plays a vital role in helping people plan their future purchases.

About 66% of Pinterest users actually buy something after watching a brand’s pin. So, ecommerce websites in Malaysia, Canada, US, etc. can promote their products easily online through Pinterest.

Not only goods and services, but websites can also promote their content well on Pinterest with great visual appeal. Make sure the web design doesn’t interfere with the quality of your content.

Format of Pinterest ads is:

Video Pins
Promoted Pins
Promoted Apps Pins

You can run campaigns on Pinterest, such as:

Awareness campaigns (You have to pay per 1,000 impressions)
Traffic campaign (You have to pay per click)
Video awareness campaign (Use the promoted video pins)
App install campaign (You have to pay per click or per install)

5. Snapchat Ads

Snapchat Ads spread like fire!

In fact, Snapchat has about 100 million active users per day. Share images and videos with your followers and let them know about your brand. However, the images disappear after sometime.

It’s similar to Instagram story ads that are up there for 24 hours.

Snapchat is solely a mobile app, which makes it convenient for users. Moreover, most Snapchat users are under 25 years of age and are crazy online shoppers — a huge plus point for the advertisers.

Snapchat offers less competition, reaches out to younger audience, and is quite unique.

So, if you know how to fully tap into this platform for your own good, you’ve got a long way to go. On Snapchat, you can advertise:

Sponsored Geofilters
Snap Ads
Sponsored Lenses

Final Verdict

The world of digital marketing is vast; and much wider than a single community of Facebook.

Besides these 5 platforms, there are still more ways to advertise your business online such as LinkedIn, Twitter, Amazon, and many more. So, increase your opportunities by approaching your audience from different platforms.

If you need more professional advice, get in touch with us.

Use Google Ads or FB Ads for your digital marketing

Digital Marketing / By Admin

Online advertising spreads the words in a matter of moments, and gaining organic traffic is not a challenge when it comes to Google Ads and Fb Ads.

Considering the fact that Facebook has an outreach to about 2.3 billion active users per month and Google reaches billions of people every day through the search engine, email, and website advertisement.

Digital marketing in Malaysia is challenging only if you run the campaign from limited platforms. Now the question is which one is better: Google Ads or Facebook Ads?

Both are equally competitive with their unique features to help the advertisers target the potential audience.

Here, we’ll look into the differences between the two platforms: the Google AdWords and Facebook Ads; and consider why it’s important to use both of these marketing platforms.

Google AdWords

Undoubtedly, Google Adwords is an unbeatable platform for PPC advertising. Advertisers basically bid on high-ranking keywords (having different rates too) in paid search of Google.

Whenever a user clicks on an ad, the advertiser pays for it; thus, it’s named as ‘pay-per-click advertising’.

The trick with Google Adwords is bidding rightly, to find new customers based on the searched keywords.

If different advertisers are bidding for similar keywords, the one bidding the highest will have his ad displayed in Google SERPs.

Bid optimization is important, for example, for Google Adwords in Malaysia, you can target the Malaysian audience for goods and services by targeting the right keywords.

How Are Google Ads Helpful?

Being the widely-used search engine, Google is the leader in online marketing. It answers queries of almost 3.5 billion people per day globally.

Ultimately, you can access an unparalleled number of potential audience through Google Ads.

Numerous Ad Format Options:

There is a wide range of options to advertise and make the users aware of your brand:

1. Search Network

The Search network works based on keywords you bid on such as ‘courier service near you’ etc. Search network ads are best for promoting your companies and services.

2. Display Network

The display network shows ads on Google apps and websites. If your keywords are related to web content, the ads show up in different places.

In display ads, you can choose to have a video, image, or anything graphically attractive. If you are showing a glimpse of your site, web design matters a lot.

3. Shopping Ads

For eCommerce ads, the shopping ads simply show the relevant products of your brand. The location, target audience and other settings can be customized.

For example, for an ecommerce website Malaysia, a localized display of ads using Google’s customization settings would be the right move.

However, for a globally available brand, such customization can be skipped.

4. Video Ads

Video ads usually stream on sites like YouTube. On YouTube, most-relevant ads are displayed to help you find your audience.

Google ads repeatedly show up in your searches to convince you about the credibility of your brand.

5. Huge Target Audience

With Google Ads, you can outreach to users who are making about 1.2 trillion web searches each year. Google’s artificial intelligence is remarkable; it increases the chances of potential users in the upcoming years, and for the advertisers to win their target audience.

Facebook Ads

Facebook Ads, also known as ‘paid social’, are run on highest-ranking social media network ‘Facebook’. It’s a potentially profitable tactic in every business’ marketing strategy.

Social media marketing helps customers find businesses that they are potentially interested in, based on analytics.

How are Facebook Ads Helpful?

Facebook Ads is the initiator of paid ads on social media. It is central to the digital marketing strategies of every business out there.

Facebook ads are outstanding in terms of targeting audiences. Through ‘Custom Audiences’, you can target users by age, job title, income level, interests, favourite shows, and much more.

By creating ‘lookalike audiences’, you can specifically target your audience and retarget people who had already visited your website.

Facebook advertising is extremely helpful for your business because every brand out there, and every company and its employees are on Facebook.

So, it’s easier to target any business you wish to serve in the future and any brand you wish to partner up with.

Here’s how Facebook Ads are superior:

1. Unmatched Traffic

Facebook brings together a global audience. With over 1.55 billion active users, no other social media platform can stand as its rival.

The best feature of Facebook Ads is creating ‘lookalike audiences’. Advertisers upload target audience’s information and Facebook data brokers work to match users who the advertiser is looking for.

Thus, Facebook helps audiences find a product or service that they are probably looking for.

2. A Visual Platform

Facebook Ads are powerful and influential as they are entirely visual and probe into the goods and services being advertised.

Moreover, Facebook Ads blends well with customer’s newsfeed so they don’t appear to interrupt the visual appeal of the platform.

In fact, such ads have a persuasive quality that appears alongside your searches making it convenient to find you a good or service you had been looking for.

3. Affordable Budgeting

Compared to the competition to bid the highest on keywords, Facebook Ads are much more affordable.

Thus, Facebook is an attractive proposition for small businesses with a limited budget. Facebook also brings a high return on investment (ROI), which makes it the best digital advertising solution at present.

Final Verdict

Facebook Ads and Google Ads together make an unbeatable combination of advertisement for your business to flourish in no time. Both the platforms are competitive and improve your chances to reach your target audience.

What you need to practise is how to fully tap on these platforms to get maximal ROI and commendable business growth. For more information regarding each platform, head to our service page.