Starting an online business website can be rewarding but it can be challenging as well, especially when trying to create something that has yet to be done or trying to make sense of the massive amount of data and resources available to you on the Internet.
We speak from experience! As the Founders of Skytomato Sdn Bhd, we have spent the last three years learning how to start an online business and countless hours (and Ringgits) on websites, web design software, email newsletters, social media marketing, content creation, and more.
Here are five ways we suggest looking at things when starting your online business website journey
1. We Are Wondering If You Need An Online Business Website
Before designing your website design, ask yourself if a website is helpful for your business.
If what you are selling is something physical or semi-physical, then there’s no doubt you need a website. However, if you sell a service, such as consulting services or freelance writing work, don’t automatically assume that it needs to have its website.
Many businesses do well without having their online business website. They can do so mainly because they market themselves in other ways.
Before you spend money on a new website, consider whether you can reach your target audience through other means first.
Some common marketing channels that don’t require a website are:
- Email newsletters
- Social media platforms (Facebook, Twitter, Instagram, etc.)
- YouTube or other video-sharing sites
- Blogging (on someone else’s site)
There are many other ways to market yourself without having an online business website, so feel free to have one to be successful.
2. We Want To Sell More Than Just Your Products
When starting an online business, getting caught up in selling products is easy.
But to be successful, you need to sell more than just products. Preset your products as solutions to your customer’s problems. The best way to do this is by creating content that educates, entertains, or both.
By providing helpful and informative content, you will build trust with your audience and position yourself as an expert in your industry. And when people see you as an expert, they are likelier to do business with you.
Here are some ideas for content that you can create:
- Blog posts
The sky is the limit regarding content, so get creative and think about what would be most helpful for your target audience. Remember that your goal is to provide value first and foremost, and the sales will follow.
3. We Believe You Should Focus On One Thing
When you’re first starting, it’s tempting to try to do everything at once. But the truth is, you can’t be all things to all people. It’s essential to focus on one thing and do it well.
You might be thinking, “But I have so many great ideas! How can I choose just one?” The answer is you don’t have to choose just one. You can always create more businesses down the road.
But for now, it’s essential to focus on making your first online business website successful.
What should you do if you have multiple ideas? The best thing to do is choose the one you are most passionate about. Because if you’re not passionate about it, you won’t stick with it.
It’s also essential to choose an idea you have experience with. For example, starting a web design services business is a good idea if you’re a web designer. But if you have no experience in web design, then it might be better to choose something else.
4. Customer Service Will Always Come First:
Customers can be frustrated, especially when they need help with your product or service. But our philosophy is that it’s our fault if a customer has a problem.
It’s up to us to fix it and do so quickly and efficiently. The way we see it, we only really exist if people are using our stuff, so every interaction with a customer should reflect that importance.
That’s why customer service will always come first at our company. Our story entails that no matter how big we get or how many employees we have, we will always prioritize the needs of our customers. They are the reason we exist, and we will never forget that.
5. Don't Underestimate The Power Of Advertising:
Many people think that advertising is a thing of the past or ineffective. But the truth is that advertising is still one of the most powerful marketing tools available.
And if you know how to use it correctly, it can be highly effective for your online business website.
Of course, there are many different ways to advertise, and you must find the proper method for your business. But some of the most common and effective methods include:
- Google AdWords
- Facebook Ads
- Instagram Ads
- YouTube Ads
There are many other options, so research and find the best fit for your business. And feel free to experiment because you never know what might work.
- Analyze whether your business requires a website or can rely on other marketing channels like social media, email, and podcasts.
- Present your products as versatile solutions to customers’ problems, boosting trust and solidifying your position in the industry.
- Concentrate your efforts on one area of your business when starting for focused and efficient growth.
- Prioritize customer service to ensure quick issue resolution, enhancing customer satisfaction and trust in your brand.
- Utilize advertising effectively, leveraging platforms such as Google AdWords, Facebook Ads, Instagram Ads, etc., to expand brand reach.
Get all the information you need to make an informed decision, right here to check out the answer to some frequently asked questions.
If you’re starting an online business, it’s important to have a clear perspective on what you’re doing. Here are five ways to look at things from our point of view so that you can make the most of your website and start generating sales. Thanks for reading! We hope this article has been helpful in giving you some ideas about how to approach your online business. If you need help with your website design, SEO, or Google Ads, don’t hesitate to get in touch with us. We’d be happy to assist you in any way we can.