With the advancement in technology, businesses in Malaysia are faced with a lot of competition and must take advantage of every available opportunity if they must profit in a highly competitive market. The current opportunity in the website design world is Responsiveness.
Responsive website design is a way of web development that provides a customized and seamless viewing experience for your users on different browsers and screen sizes.
Have in mind that, due to the significant increase of mobile users, it is very crucial for a business to have a mobile-friendly web design.
Also, Google considers the mobile-friendliness of a website as a ranking factor. Therefore, they will rank responsive websites higher than non-responsive designs in the search engine result pages.
So, here is why you should have a responsive website design in 2020.
1. Most People Use Mobile Devices
As earlier mentioned, most people use mobile devices to browse the net. And this is the most important reason your website should be responsive.
Since the customers will use different mobile devices to browse your website, your web design should be able to provide the same experience across all the devices.
To make your website responsive, you need to include some HTML codes in your source code. You can do this yourself if you know how to write codes or hire a professional to help you.
2. Helps You Stay Competitive
Your competitors know that responsive website design will keep them ahead of the pack. Therefore, by making your website mobile-friendly, you stay competitive in your niche and your users wouldn’t have to go over to the competition since they’re getting the product or services on your website seamlessly.
3. Enhance Visibility
With responsive web design, you can attract a wide range of audiences. Since Google considers mobile-friendliness as a ranking factor, your business will be in the eyes of thousands or millions of people thereby increasing your website visibility.
Sharing is easy on responsive web design. Therefore, visitors are likely to share your content on social media platforms thereby increasing website visibility.
4. Grabs Visitors’ Attention
With a plethora of options in today’s digital world, you have a few seconds to make a good first impression to keep a visitor on your website. One attribute of a responsive website design is that a website should be able to load instantly.
A responsive website should be able to load every data in 3 seconds or less. If your website takes too long to load, it will increase the Bounce Rate, which is bad for business. This is another important reason you need a responsive web design in 2020.
5. Connect With Customers Easier
An important aspect of a business is that connection with customers should be very easy. A responsive website will have its contact details (email address, phone, address, etc) easy to find and clickable.
With just one click, a customer should be able to connect with the staff of your company. This will ultimately lead to an increase in sales of your products or services.
6. Improves SEO
Responsive website design will improve your SEO. Having one URL for desktop and mobile users will make it easier for search engines to find your content, and for their algorithms to assign relevant indexing properties to the content.
It also takes away the risk of the search engine flagging two different versions of your website for having duplicate content.
More so, SEO is time-consuming and expensive, but a responsive website removes the hassles of having to pay for SEO twice — for each different website version.
7. Better Local Rankings
With most searches done on mobile phones, users looking to find local businesses and other location-related information have become increasingly popular.
Responsive web design makes it easier for mobile users to identify and access your website when carrying out local searches since the website has been made compatible with smartphones.
Wish to find out more? Get in touch with us today.