Your Business Guide to How Google's Ads Work
Google is the ultimate traffic controller of the internet, with billions of searches performed every second. But what’s the best way to get your business noticed in this traffic jam? It’s Google Ads!
It’s like having a VIP pass to the front of the line called SERP (Search Engine Results Pages), allowing you to drive relevant, qualified traffic to your website exactly when people search for your business’s products or services. So why wait in line when you can go ahead with Google Ads?
What are Google Ads?
Google Ads, previously known as Google AdWords, is like the mega-mall of the internet advertising world. Picture this: you’ve got an attractive website design, and your landing page design is sleek and enticing, but how do you drive people to see it?
Enter Google Ads. It’s like a virtual billboard on the digital highway that Google controls.
Think of Google Ads as a virtual auction. In this online marketplace, marketers compete for their perfect keyword on Google. Each bid they place is essentially for a PPC Campaign ‘Pay-Per-Click’ – paying for potential customers’ clicks to their ad. So, you target a possible keyword, place your bid, and compete with others eyeing the same prize.
Google Ads lets you target specific audiences, so you’re not just throwing your ads out there like an arrow in the dark, hoping for some blind target. So, if you run a business in Malaysia and have an amazing website design with an impressive landing page design, get it in the spotlight with professionally done Google Ads Malaysia Services. It’s a business’s secret weapon to level up in the cyber realm.
How do Google Ads Malaysia work?
So, you’re running a business in Malaysia and thinking of dipping your toes into Google Ads. Great choice! But how do they work?
Running your Google Ads Malaysia campaign on the grand stage of the web starts with selecting keywords related to your business. Relate it to your website design to make it relevant to your company and customers. Google Ads connects services (that’s you) to seekers (the customers).
When someone types in these keywords, your ad can show up. But remember, Google is like the strictest bouncer in town! It doesn’t just look at how much you’re willing to pay but also how relevant and helpful your Google Ad is to be featured on SERPs (that’s where an attractive landing page design does wonders). When it all lines up — Your Ad gets seen by potential customers!
Let’s dig more into Google Ads and explore their power and effectiveness.
Google Search Ads
You must have googled a product and seen websites appear at the top labelled ‘Ad’. Those are Google Search Ads.
For instance, if you’re a law firm, bidding on terms like “Lawyers in Kuala Lumpur” will display your ad when people search for it. These text-based ads take users directly to your landing page, where, hopefully, your website design compels them to use your services!
Google Display Ads
While browsing the web and spot an animated banner promoting a store’s sale, you’ve just bumped into a Google Display Ad.
These ads pop up in Google’s Display Network, like on a blog you’re perusing or a website you’re visiting. Great for brand awareness!
Google Shopping Ads
Searched for a product on Google and seen a carousel of items related to your search? Yup, those are Google Shopping Ads.
As an online store selling woollen socks, your product can be listed with a photo, price, and store name on Google’s search page.
Watching a music video and a commercial for a new restaurant pops up? Welcome to YouTube Ads! As a café owner, you can use these ads to show and tell potential customers what’s cooking.
Google Apps Ads
Have you ever downloaded an app because it was suggested while browsing another app? That’s an example of Google Apps Ads, which promotes your mobile app among the millions available on Google Play. Perfect for game developers wanting more downloads!
What are the Costs of Google Ads?
The costs associated with Google Ads can feel like you’re stepping onto a mysterious magic carpet ride. This is because the actual sum depends on a multitude of factors.
For starters, the cost of Google Ads primarily depends on how much you’re willing to bid for keywords related to your business and landing page design. It’s comparable to an auction where the highest bidder gets prime property. But don’t worry; Google also considers the relevance and quality of your ad, so it’s not all about splashing cash. (Reference: WordStream).
Generally, the average cost-per-click (CPC) in Google Ads across all industries is $2.69 for the search network, varying greatly due to competition and specificity.
For businesses in Malaysia, costs can range from MYR 0.50 to MYR 5 per click. So, while crafting your Google Ads Malaysia campaign, planning your budget is key to ensure you get the best bang for your buck.
Remember, a well-designed ad doesn’t just attract clicks but also impacts the conversion rate. So, a bomb landing page design built by a professional Ad agency in Malaysia is certainly worth your dime.
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It’s important to have a well-designed landing page optimized for conversions to create effective Google Ads. ActiveCampaign says the average landing page conversion rate is approximately 2.35%, while the top 25% of sites convert at 5.31% or higher.
By getting professional services for Google Ads Malaysia with best practices for landing page design and website design, you can increase your chances of success with Google Ads and drive more traffic to your website.
Get Your Google Ads to Work for You!
We design landing pages that convert visitors into customers. Let us help you grow your business with Google Ads Malaysia, specializing in SMEs. Get in touch with us now!