Maplewood International School
Maplewood International School
When we took on Maplewood Academy as our client, it had just opened its doors as a private academic centre. It was keen to position itself among parents wanting an alternative to government schooling for their children.
The challenge was to position Maplewood Academy within the “private institution” market which was already saturated with numerous offerings (from affordable to high end brands). The success of the online marketing depended on adopting an approachable “voice” for Maplewood to convince the medium-income target market in its vicinity.
A holistic design strategy was implemented to ensure Maplewood Academy was reaching out to the right audience, without overstepping into a niche that was out of its range — and face unnecessary competition.
Suite of digital marketing solutions:
- Fully managed digital marketing strategy
- Rebrand new website with new content
- Awareness, impressions with Google Ads
- SEO with content marketing to build presence
- Web management & maintenance to ensure smooth digital presence
- Monthly article creation and publishing
- Target customer persona
- Landing page with conversion rate optimization
About Skytomato
Skytomato is the obvious choice for new startups and established SMEs seeking website design and digital solutions. Work with us for a blend of technical and marketing expertise, a human-centric approach and efficient web management to avoid the headaches of running a website.
Skytomato has built over a thousand websites, manages the digital presence of hundreds of clients, and supports agencies with web technology and administration. As The Web Management Company for Non-Tech People, we help startups and SMEs with website design, digital solutions, and hassle-free web management. Skytomato is also a MYNIC Domain Registrar and Malaysia Digital (MD Status) company recognized by MDEC.
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