It’s 2020 and you need to repaint your business in this new year. Every new year brings changes and, from a business point of view, it brings new strategies, tactics, campaigns and better services.
So, how do you achieve all this? Let’s start with something basic, your website. It’s the first thing any customer sees before buying your service.
Your website design reflects who you are as a business to everyone – your customers, competitors, and the general market.
Here are some trends you could use to step up your website game in 2020.
1. Chatbots
Considering how it took months to get back to customers on their concerns and queries, many companies have deployed chatbots on their websites to cut the time delay.
Chatbots are basically systems running on artificial intelligence. They try to provide 24/7 customer support. They can easily answer frequently asked questions and improve the user experience on your website.
2. Design Mobile first
It’s pretty obvious where most of the target audience spends their time – on their mobile phones. People use mobile phones more than any other device these days.
Numbers say that three-quarters of people will access the Internet via mobiles by 2025. And businesses need to capitalize on this fact.
Not everyone can find a laptop or computer system to open your website when they need to look at it. But everyone has a phone they can open it on.
Hence, businesses need to focus their website design on mobile platforms. Embrace responsive design.
3. Video Content
Sure, videos have been around for a long time, but facts state it has an even bigger audience today and it’s not going anywhere any time soon. A third of the online activity is spent watching a video.
Another interesting fact is that YouTube is the second largest search engine after Google. Why? Because it’s much easier to watch a demonstration than reading 21 steps to roughly understand what’s happening.
Videos are attractive and engaging. They help you say more in less space. You can get creative with it, make a montage about what your business is all about, or make a clip of your higher-ups saying hello to your audience. So, what will your video look like?
4. A single source
For the ease of maintenance, many companies keep different sites for the public and customers. But what they forget is combining the two can get them even greater revenue by turning their visitors into new customers.
Many businesses have combined the customer portal and the public site. You may find many ecommerce websites Malaysia have an option to log in on the top right-hand side of their website design. A single source web design offers a seamless user experience for everyone.
Takeaways
You should consider your website design integral to your business strategy. Continue to upgrade your website design year after year. Your customers expect you to change as the market and its demands change.
Plus, with the digital transformation, you don’t have a choice but to go with the flow or you’ll run out of business.
2020 is all about embracing technology and making the most of it. You can start by providing your customers with a seamless experience on your website.
After all, your website is the first point of contact for anyone new to your business and the more convenient you make it for them to use, the longer they’ll stick with you.
Use videos, help your customers get to know you better by engaging with them. Consider structural changes on the web design, add a chatbot and give it a fun name.
Personalize the experience and you will see a boost in your business. Get in touch with us to know more ideas to improve your ecommerse website.