There’s a lot more to having beautiful web designs and optimizing for SEO.
As necessary as that is, you must regularly maintain and update your website to keep it healthy.
A healthy website means an up-to-date and useful site. When it comes to digital marketing, keeping your website useful is what keeps the business going.
With new technology springing up every day, your website should also be maintained and updated regularly.
Here are 5 ways to make your website healthy.
1. Check Security Issues
Thousands of websites are hacked each month. Most hackers do this just because they can, others do it because of the thrill of it.
They don’t only target big or high-profile company websites. They also target the small ones too. Most small sites are targeted because they are small and often less likely to be secure.
Ensure that your website and servers are updated regularly, and ensure you’re using the current and correct software to protect your site against any form of security threat.
2. Backup Your Website
Back up every data on your website to protect it against threats and loss. You could lose your data to hackers, wrong updates, computer catastrophes, etc.
Regular backups will keep your website healthy in case you lose your files. All you need to do is to restore data from your backup server and keep working.
There are hosting companies that provide backup services for their clients, where they can automatically make copies of your website.
For business owners who do not have the time to back up their website manually, this is a great option. Find out if your hosting provider offers site backup services, if they do, great!
If they don’t, you need a new hosting provider.
3. Regular Speed Checks
How fast your website loads is of great importance when it comes to user experience.
Nobody has the time to wait for a website to load forever. A slow website will lose visitors fast.
Several culprits that could slow down your website include browsers, software capability, and your website hosting provider in Malaysia.
Regularly check the speed of your website to ensure it’s up to speed. For an eCommerce website, your website shouldn’t take more than 2 seconds to load.
Website speed is also a ranking factor on Google.
4. Use Plug-ins and CMS updates
Browsers and CMS platforms update their services regularly. These updates can affect the health of your website if you don’t update your website or choose the wrong updates.
WordPress is always adding new features that can make your website faster, easier to navigate, and more responsive. Ignoring these updates could prove very costly for your business.
5. Add Social Proof
The idea behind social proof is that, if other people are doing it, it must be good!
Show your visitors that you’re not just some random company out there; you are a valuable provider of products or services used by many others in social media platforms like Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, SnapChat.
Add recent testimonials, reviews, the number of social shares, and logos of companies you’ve worked for in the past and recently. This will keep your website looking fresh and healthy.
Ensure that your website is accessible to visitors at all times. If users are unable to reach your site, they’ll take their business somewhere else.
Monitor your website to know when your website is down and inaccessible. Doing this will enable you to take immediate action to rectify the fault.
Maintenance is cheaper than repairs. It is easier and less expensive to make updates than it is to repair when something big goes wrong.
Do you have more questions on how to make your website healthy? Get in touch with us.