Online marketing (Internet marketing or digital marketing) has to do with the promotion of a product or brand across one or more electronic media platforms, different from the traditional method of marketing.
Digital marketing uses several channels and methods that allow a company or business to analyze their marketing campaigns to understand what’s working and what’s not – instantly.
With digital marketing, it’s easier to reach your audience, and you can target a specific group of people. It is also cost-effective.
The goal of this blog post is to show you practical online marketing tips to help grow your business.
1. Your target audience and how you can reach them
The simple truth about online marketing is that if you target the wrong audience, you lose money. Before you go spending ad dollars, carry out a thorough research on your audience.
Find out about their demographics and buying habits. Find out what your perfect customer would be.
Once you’ve figured these things out, you need to go ahead and target this group of people.
Reach them by going on Facebook and create a lookalike audience. Create an ad using the information you found out in researching your perfect customer.
2. Optimize your website (SEO)
Get your website optimized for search to make your web pages accessible and easy to understand by the search engine crawlers. Doing this will get your web pages on the first page of the search results.
Optimizing your website means making sure your web pages have an H1 tag, a title, meta description, relevant keywords, alt text for your images, and the appropriate amount of text.
3. Pay per Click ads (Google Ads)
Google Ads are just like optimizing your website to rank for specific keywords. But with Google Ads, you don’t have to wait for a long time to rank for that keyword.
You pay Google to make your website come up on the first page when a user searches for a keyword you paid for to rank.
Use Google Ads Malaysia to search for keywords or phrases that people are searching in a particular city or country.
4. Blog Writing
If you haven’t added a blog section to your website yet, do so immediately. Writing blog posts will affect your SEO positively.
Write on topics that relate to business – topics that your customers will find useful. Optimize your articles with rich keywords, including long-tail keywords and Latent Semantic Indexing (LSI).
Doing this will trigger the search engines to pick your website and put it in on the first page of the SERPs (search engine result pages).
Back linking is categorized under off-page SEO. This is when another website links to a page on your site. This can be a profitable online marketing strategy.
With your website optimized for search and a few quality backlinks from authoritative websites, Google will consider your website relevant and put it on the first page.
6. Google My Business (GMB)
This is another excellent method to market your business online. But, you’d be surprised how many companies haven’t taken advantage of GMB.
On this platform, you can add your business address, phone number, hours of operation, photos, questions, and answers, and even have customers drop reviews. With a well-optimized GMB page, you can draw in purchasing clients.
7. Keep Your Contents Fresh and Boost Your Posts
Updating your content will give your visitors a reason to come back for more. Posting new content regularly will also keep your website on the first page of Google since the bots are always crawling the web in search of quality content to serve its users.
Go further by boosting your posts on social media platforms such as Facebook, Twitter, Instagram, etc. – depending on the kind of content you’re posting.
Instagram is perfect for picture-related content. Boost your posts to reach your potential clients by running ads on your content.
8. Create a Crisp and Responsive Website
Entice your visitors with cool, responsive, and contemporary web design. Ensure that the UX (user experience) of your website is excellent.
You can earn the trust of your visitors if your website is clean, easy to navigate, and if they can find what they are looking for with ease.
Bad web design could make you lose out on potential leads.
With these excellent online marketing tips, I’m sure you can grow your business to a profitable level within a short time.
If you need more advice, please feel free to get in touch with us.