Putting all of your eggs in one basket is definitely a wrong decision! Put simply, relying only on Facebook Ads alone means you are targeting limited audience. To grow faster, you need to generate traffic from different platforms.
Undoubtedly, digital marketing isn’t an easy task.
As the traffic is constantly fluctuating and newer ways of monetizing are being created each day, you have to grab every opportunity out there. Recently, the advertising cost on Facebook has spiked while impressions have decreased.
Here is a useful guide for you to learn about how to generate traffic from Google, Instagram, Pinterest, Youtube, and Snapchat.
How Do Social Media Ads Help Us?
Statistically, the average person devotes about 6 hours online every day. Where social media consumes 75% of that time. So, isn’t it wise to reach your target audience through social media platforms?
Definitely, it is!
Social media platforms are the right choice even if you are marketing your brand in your country or city. For example, digital marketing in Malaysia becomes easy after you define your target audience.
Alternative Platforms to Facebook Ads:
1. Google Ads
Google is a highly competitive alternative to Facebook. In fact, it’s the ideal alternative to Facebook Ads. Google answers over 4.5 billion queries per day—that makes more than 70,000 searches each second.
Advertising on Google Search Engine follows PPC advertising, where the advertisers bid on keywords. The one with the highest bid gets the ad up on Google SERPs. Each time a user clicks on the ad, the advertiser pays Google for it.
Google Ads let you place ads on relevant websites that use Google AdSense.
Google Ads benefit you in different ways:
- Advanced targeting
- Budget Control
- Remarketing Tools
- Quick Results
Although Instagram is owned by Facebook, yet it works differently.
In the past few years, huge traffic has shifted from Facebook to Instagram, which now has over one billion ‘active users’.
Moreover, about half of the Instagram users visit the site at least once per day. Surprisingly, it has been estimated that the ad spends on Instagram has quadrupled compared to ad spend on Facebook.
Another compelling factor about Instagram is that most of the Instagram users are non-US based that makes it easier for them to expand their international businesses.
You can advertise on Instagram in different ways:
- Video ads
- Photo ads
- Slideshow ads
- Stories ads
- Carousel ads
YouTube can help you reach its 1.8 billion active users. On average, people are consuming about 1 billion hours of streaming every day. What’s remarkable is that YouTube reaches people between the ages of 18 to 60+.
It’s truly an engaging platform for elderly users compared to other social media platforms.
For digital marketing, YouTube is an appropriate alternative to Facebook that comes with:
- Advanced targeting
- Remarketing opportunities
- Other marketing features.
YouTube ads can be of different types, such as:
- Non-skippable Ads
- Bumper instream Ads
- Display Ads
- Overlay Ads
Pinterest is another popular platform with over 300 million active users. The recent analysis demonstrates that Pinterest plays a vital role in helping people plan their future purchases.
About 66% of Pinterest users actually buy something after watching a brand’s pin. So, ecommerce websites in Malaysia, Canada, US, etc. can promote their products easily online through Pinterest.
Not only goods and services, but websites can also promote their content well on Pinterest with great visual appeal. Make sure the web design doesn’t interfere with the quality of your content.
Format of Pinterest ads is:
- Video Pins
- Promoted Pins
- Promoted Apps Pins
You can run campaigns on Pinterest, such as:
- Awareness campaigns (You have to pay per 1,000 impressions)
- Traffic campaign (You have to pay per click)
- Video awareness campaign (Use the promoted video pins)
- App install campaign (You have to pay per click or per install)
5. Snapchat Ads
Snapchat Ads spread like fire!
In fact, Snapchat has about 100 million active users per day. Share images and videos with your followers and let them know about your brand. However, the images disappear after sometime.
It’s similar to Instagram story ads that are up there for 24 hours.
Snapchat is solely a mobile app, which makes it convenient for users. Moreover, most Snapchat users are under 25 years of age and are crazy online shoppers — a huge plus point for the advertisers.
Snapchat offers less competition, reaches out to younger audience, and is quite unique.
So, if you know how to fully tap into this platform for your own good, you’ve got a long way to go. On Snapchat, you can advertise:
- Sponsored Geofilters
- Snap Ads
- Sponsored Lenses
The world of digital marketing is vast; and much wider than a single community of Facebook.
Besides these 5 platforms, there are still more ways to advertise your business online such as LinkedIn, Twitter, Amazon, and many more. So, increase your opportunities by approaching your audience from different platforms. If you need more professional advice, get in touch with us.