How to improve customer experience in your website

It is for justifiable reasons that top websites hire the very best for their website design. A good web design ensures good website conversions, improves your website security and has your website visitors coming back for more. In today’s digital marketing space, your website can be said to be a 24/7 salesman and as such has the potential to be your most prized asset. This is because it does the talking for you and determines to a great extent what users of your website think about your brand. Be that as it may, rapidly changing digital trends could make your website feel somewhat outdated. Hence, the need to sometimes redesign your website. Whether it be a website, blog, landing page or ecommerce website Malaysia, you want to sell a product or service and would need people to get hooked to your mailing list. Your website design is what most often than not makes these visitors to your website return. If you put consistent and adequate effort into your website design, you can improve your conversions. In order to improve user experience via a brilliant web design, let’s define in clear terms what user experience entails. User experience simply put is exploring the possible ways to make the experience of visitors as valuable and meaningful as possible. For the most part, a great user experience would usually mean that the intending user:
  • visited the website,
  • scrolled through several links and different pages,
  • understood what the website was intended for and
  • finally got what they wanted.
This user experience can be improved upon by paying attention to very little details that are usually neglected when designing a website.

1. Do Not Let Your Website Be Too Loud

Websites that scream for attention with loads of colours, animations and disorganized content simply put an eyesore to users not mentioning that they take a long loading time. As much as you crave for simplicity in your web design, nobody likes a poorly designed website. You should therefore pay attention to these little details. Be careful not to use too many popups Use white spaces Simple website design sample

2. Use Conventions to Your Advantage

There is no denying that making use of conventions is key to bringing the best out of your website. Although it can be argued that this might be less creative, most users would usually not have the luxury of time of finding out your website. Using conventions like placing logo on the left corner, search future in the header, sign-up form in the footer and social sharing buttons sticky on the left side of the page can help a great deal. Conventional website design sample

3. Use Visual and Typographic Hierarchies

The text contained in the body of the website must be easily distinguishable to increase its readability. Use of hierarchical levels like Title, Headings, Subheadings and Paragraph/body text would usually help. To establish visual hierarchy, size, colour, weight and position should be well used. For the most part, the important text is darker, bolder and larger. Indeed, as the importance of the text decreases, the prominence of the text also decreases. Website design text hierarchy

4. Optimize General Website Performance

Not only does the design of the website and its content matter, how the website is developed is equally significant. You should optimize website speed or loading time, make it a responsive and mobile-friendly design so that it can work well for screens of all sizes.

In a Nutshell

The importance of a good web design cannot be over-emphasized. You should take note that the aforementioned tips are only the basics. Generally, you would also need to start analyzing how people are visiting your website and what exactly they do on it. If you want your website to do well, you need to start optimizing your website and testing it periodically. Need more advice? Get in touch with our friendly staff at
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