When you are looking at making the most out of eCommerce in Malaysia, you need to put the proper effort and thought into the idea of web design. Of course, you know that you need a website, but what about that actual look, feel and experience with that website?
You’ll want to make sure that Google loves your website in order to be listed accordingly, and the best way to ensure that is to take a look at mobile responsive websites that will make the absolute most out of digital marketing in Malaysia.
The importance of mobile responsiveness
There’s more to web design than just colours and text and page use. You have to take a moment to think about what you’re giving your customers when it comes to mobile responsiveness. The first step is to understand why it’s important in the first place.
1. Customers shop via mobile devices
Realistically speaking, your potential customers are interested in eCommerce in Malaysia, but they do all of their shopping online on their phones. So, if you know your customer wants to scroll through your stores on their phone, you’ll want to make sure that the website is designed specifically for that.
2. They are impatient and won’t come back after a negative experience
It’s annoying to think that just one bad experience with a page that won’t let them zoom or scroll properly will make them leave, but it is the truth. They will go to your competitors who have a mobile-friendly website and they might never come back.
3. It can win you a sale
On the other side of the coin, if you have a website that is designed for mobile searching and purchasing, it could just win you a sale. Customers will like the convenience of buying and ordering on their phones and you’ll keep them coming back time and time again.
How to boost your mobile responsiveness
If you’re ready to make the most out of your digital marketing in Malaysia, here are the details to focus on in your web design to get those customers browsing and buying, as well as make sure that Google really does love you.
1. Eliminate horizontal scrolling
No one wants to have to scroll left to right in order to read a page of text. Rely on text-wrapping technologies that are there in most web design platforms and make sure that they don’t need to scroll around any more than necessary.
2. Create a fluid and flexible layout that adjusts well
Your website is going to want to always be flexible and fluid so that it can shift from device to device and use to use. Web design with flexible layout can adjust well no matter visitors view it on a tablet, mobile phone, PC or laptop.
3. Do a user test
You can pay for a user test formally and you may even be able to find free ones. This will give you an in-depth view of how your website is going for the average customer looking for a good eCommerce experience. It is worth the time and effort to get this done and then use the results to help you refine the web design even further.
4. Ask yourself what you’d want
This can be helpful before or after the user test. You know what you expect when you shop online, so make sure that your own website holds up to those expectations. Since you are often the hardest judge, it can be a helpful tool.
The more mobile-responsive your website is, the more Google will love you. This translates to a better ranking, more sales, more repeat visitors and more repeat sales. If you’re not sure if you’re website is really mobile responsive or not, you can easily take this Google test to figure out.
It’s worth your time to do it right. If you need any guidance, get in touch with us.