MALAYSIA SME DIGITAL MARKETING CASE STUDIES

Enterprise Web Management

iPay88

Market : Payment Gateway
Target Audience : Retail & Commercial Businesses

iPAy88 is Malaysia’s Top Payment Gateway provider that helps businesses collect online payments through its internet payment system, securely. iPay88 allows you to add multiple payment methods that range from email payments, invoice payments, recurring payments and more.

The Works :

Skytomato assisted the iPay88 team to conceptualise the new website design and page flow with multiple prototyping. We have migrated the old website into its newer form and created multiple pages for its products. Skytomato managed iPay88 website technical issues and also its website security.

Strategy:

  1. Corporate Online Identity – Enterprise Web Design
  2. Managed Web Services
  3. Website Security
  4. Google Analytics
  5. Google Search Console

Deftech

Market : Defence Technologies and Aviation
Target Audience : Government

DRB-HICOM Defence Technologies (Deftech) is a wholly-owned subsidiary of DRB-HICOM Berhad incorporated on 17 October 1996. DEFTECH is a premier defence company setting the benchmark in design, development, manufacturing and supply of armoured and logistics vehicles for all sectors of Malaysia’s National Security.

The Works :

The original website of Deftech was hosted in house and their IT Team consulted Skytomato for a website revamp with a secured hosting environment. Skytomato  redeveloped 4 of their subsidiaries’ websites to be inline with its parent corporate identity.

Strategy:

  1. Corporate Online Identity – Enterprise Web Design
  2. Speed Optimized Website
  3. Asia Pacific/ International Hosting
  4. Website Security
  5. Setup Google Analytics and Search Console to Monitor Traffic

Islamic Tourism Malaysia

Market : Global
Target Audience : Government, Consumers & Travellers

Islamic Tourism Malaysia is an organisation under the Ministry of Tourism, Malaysia and Tourism Malaysia. It is the prime mover and a leader in positioning Malaysia as an Islamic tourism and Muslim-friendly tourism and hospitality hub of global standards and recognitions.

The Works :

Skytomato manages ITC corporate website and Islamic Tourism Month website. Working alongside the ITC team, we revamped ITC websites with better page structure and content. Design briefs include lifting ITC image into a global organisation with modern design trends. We also upgraded its hosting instructure with Asia Pacific/International hosting capacity with faster throughput within the region.

Strategy:

  1. Register new Malaysia Domain (.com.my)
  2. Managed Website Services
  3. Corporate Online Identity – Enterprise Web Design
  4. Directory List Portal
  5. Speed Optimized Website
  6. Asia Pacific/ International Hosting
  7. Website Security
  8. Setup Google Analytics and Search Console to Monitor Traffic

Mercy Malaysia

Market : Global
Target Audience : Global

Mercy Malaysia is an international non-profit organisation focused on providing medical relief, sustainable health-related development, and risk reduction activities for vulnerable communities, in both crisis and non-crisis situations. MERCY Malaysia is registered with the Societies Act 1966. To date, they have over 500 members, and over 7,000 registered volunteers.

The Works :

As an extremely active organisation with constant updates of information, Mercy Malaysia website is designed to showcase latest events and happenings supported by them. The design of the website puts prominence to the work they do and highlights important world events. Skytomato provides website maintenance work to help them update the latest news and allows their team to focus on their job.

Strategy:

  1. Register new Malaysia Domain (.com.my)
  2. Managed Website Services
  3. Corporate Online Identity – Enterprise Web Design
  4. Content Update
  5. Speed Optimized Website
  6. Website Security
  7. Setup Google Analytics and Search Console to Monitor Traffic

Quanstar Biotech

Market : Malaysia
Target Audience : General Population

Quanstar Biotech is a major distributor of healthcare products in Malaysia. Its customers are mainly pharmacies and clinics. Quanstar Biotech distributes products such as Esberitox, TotalFiber, Ocuvers.

The Works :

Quanstar Biotech’s earlier website does not carry much information and corporate identity. Most of the effort is on each individual product landing page. Skytomato was engaged to initially help them with Google Ads and eventually revamped all of its product landing pages and also Quanstar Biotech’s website to give it a corporate identity.

Strategy:

  1. Register new Malaysia Domain (.my)
  2. Managed Website Services
  3. SEO Services
  4. Corporate Online Identity – Enterprise Web Design
  5. Multiple Website Management
  6. Speed Optimized Website
  7. Setup Google Analytics and Search Console to Monitor Traffic

Diagnostic

Market : Malaysia
Target Audience : Hospitals & Medical Industry

Diagnostic Systems was founded on the 1st of March 1998 as a specialist clinical diagnostic laboratory company to serve the needs of customers seeking innovative laboratory solutions or consulting services for the Malaysian and International markets.

The Works :

The project was to revamp its old website and turn it into a trendy and modern healthcare presence. The selected choice of design communicates to the users Diagnostics is a prominent distributor in the Nuclear Medicine and Clinical Diagnostics space. We also added a product catalog component to allow customers to browse product details and allow their team to update the website with ease.

Strategy:

  1. Corporate Online Identity – Enterprise Web Design
  2. Product Catalog
  3. Speed Optimized Website
  4. Website Security
  5. Setup Google Analytics and Search Console to Monitor Traffic

Limra Assets

Market : Malaysia
Target Audience : Agencies

The transformation for Limra Assets involved redesigning an old and stiff website into a platform that was not only more attractive and informative to potential customers, but one that served as a great digital marketing tool for the agency. The website design rebranded the agency’s corporate brand with an impactful landing page that helped to drive up leads.

The Works :

The creation of finance-related and money-management content created a knowledge value for the target audience, and repositioned the company as a thought leader in the market, ahead of its competition. This soft-sell approach helped to build Limra Assets’ online presence and lead readers to the agency’s products and services.

Strategy:

  1. Complete digital marketing strategy with website maintenance
  2. Rebrand new website with new content
  3. Awareness, impressions with Google Ads
  4. SEO with content marketing to build presence
  5. Web management & maintenance to ensure smooth digital presence
  6. Monthly article creation and publishing
  7. Target customer persona
  8. Landing page with conversion rate optimization

As-Salihin

Market : Malaysia
Target Audience : Hospitals & Medical Industry

as-Salihin is one of the earliest Islamic estate planning agencies in Malaysia. Even though its operation model relied on its huge network of agents, the agency was keen to explore digital marketing opportunities to drive up potential sales. In addition, with the growing competition in the estate planning space, as-Salihin felt the need to recapture the lead.

The Works :

The solution for as-Salihin was targeted at differentiating the agency from the rest of the growing competition while creating an effective lead-generation platform. A rebranding was implemented to replace an outdated website, which was restructured for optimum data capture.

As a result, as-Salihin’s digital presence can now measure various metrics and track traffic — data which is highly valuable as it moves forward with a clearer picture and understanding of its customer persona to capture a greater share of the market

Strategy:

  1. Full digital marketing strategy with website maintenance
  2. Rebuild lead in the industry with new digital marketing strategy and new website branding
  3. To capture all traffic metrics from different sources to build measurable direction
  4. New sales driven and lead generation oriented website

Dome Malaysia

Market : Malaysia
Target Audience : Consumers

Dome Cafe serves the world’s finest coffees, comfort food and desserts, the philosophy of DÔME Café is simple: we want you to leave us with a satisfied smile on your face. We offer All-Day Breakfasts, Soups and Salads, Gourmet Sandwiches. DÔME Café, with its warm, charming, old-world European interiors and diverse menu offerings, sets the perfect tone for creating great moments.

The Works :

Dome Malaysia needed a strong technical partner to host and maintain their web presence. Skytomato was chosen due to our focus on helping clients web its website issues so that they can focus on the business. We work closely with its IT team to ensure all the DNS, SSL and server hosting are optimized and performing. Our website design team also helps DOME update its contents and make necessary changes from time to time.

Strategy:

  1. Managed Website Services
  2. Web Design Services
  3. Website Security
  4. Speed Optimized Website
  5. Setup Google Analytics and Search Console to Monitor Traffic

Why Choose Us

Skytomato has helped over 1,000 Malaysian SMEs build website designs, ecommerce websites and utilise digital solutions to build business online. Our core team consists of experienced veterans and seniors in internet and digital technologies.

Having worked with regional clients across the globe, we have some of the more demanding requirement in create enterprise websites like creating geo-location targeting, multi-lingual delivery, complex WordPress multi-site setup and advance Google Ads and Analytics configurations.

We understand the importance of making quality with a solid support channel to produce great overall results.

EXPERIENCE TEAM

Technical savy and creative in building functional and branded quality websites.

ESTABLISHED SOP

Systematic ticketing and reporting tools to response to update and track requests.

EXPERT DATA TEAM

Software and data experts to analyze traffic and provide direction for marketing move.

Customers We Had Work With

We have the privilege to work SMEs from various industry on their web hosting, website maintenance, website design and digital marketing. We would love to work with yours too!

Here's What Our Clients Have To Say About Us...

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