MALAYSIA SME DIGITAL MARKETING CASE STUDIES

BCP Group

BCP Group​

BCP Group is in the events business, handling end-to-end service from exhibition management to booth setup, and creative design to event marketing. It had a large customer base but lacked the communication platform to engage and retain their interest.

Communication was key for this client. The solution tailored for BCP Group was to plug in great content and visuals into its existing website to showcase the group’s expertise and portfolio of works delivered to clients. To maintain further interest and deepen engagement with potential clients, email marketing was also proposed.

The solutions amplified touch-points with potential clients, created multiple platforms of contact with the target audience, opened up channels of communication and welcomed interest and engagement from them.

Suite of digital transformation solutions:

  1. Customer retention & lead nurturing
  2. Content creation
  3. Email marketing to manage and communicate with customers
  4. Monthly article creation and publishing

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