MALAYSIA SME DIGITAL MARKETING CASE STUDIES

As-Salihin Berhad

As-Salihin Berhad

as-Salihin is one of the earliest Islamic estate planning agencies in Malaysia. Even though its operation model relied on its huge network of agents, the agency was keen to explore digital marketing opportunities to drive up potential sales. In addition, with the growing competition in the estate planning space, as-Salihin felt the need to recapture the lead.

The solution for as-Salihin was targeted at differentiating the agency from the rest of the growing competition while creating an effective lead-generation platform. A rebranding was implemented to replace an outdated website, which was restructured for optimum data capture.

As a result, as-Salihin’s digital presence can now measure various metrics and track traffic — data which is highly valuable as it moves forward with a clearer picture and understanding of its customer persona to capture a greater share of the market.

Suite of digital transformation solutions:

  1. Full digital marketing strategy with website maintenance
  2. Rebuild lead in the industry with new digital marketing strategy and new website branding
  3. To capture all traffic metrics from different sources to build measurable direction
  4. New sales driven and lead generation oriented website

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