4 Types of Content Your Service-based Business Website Needs

With the explosive growth of content marketing and the ease with which businesses can publish their own content, why do so many businesses overlook one of the most basic components of their marketing strategy?

Your service-based business website needs to have great content, or your entire marketing effort may fall short of its potential.

Here are four types of content every service-based business website should have.

1. Service Descriptions

Your website is the perfect place to spell out exactly what services you offer and what sets you apart from your competitors.

Use clear, concise language to describe your services, and include any unique features or benefits that make your business stand out. 

Be sure to include pricing information as well, so potential customers know what to expect.If you offer a variety of services, create a separate page for each one. 

That way, customers can quickly find the information they need without wading through a lot of irrelevant content. 

And if you offer services in multiple locations, be sure to create separate pages for each region as well.

2. About Company And Team

Customers want to know who they’re doing business with, so be sure to include an “About Us” page on your website.

This is where you can tell your company’s story and give visitors a glimpse into your culture. Include information about your team as well, so customers can put a face to a name.

People like doing business with companies they feel they know, so the more information you can give them about your business and your team, the better.

3. Client Testimonials

If you’ve got happy clients, let them do your marketing for you by including testimonials on your website. 

Customer testimonials are some of the most effective forms of content because they come from a third party instead of your own company.

When choosing testimonials to include, look for specific ones and address different aspects of your business. 

And be sure to include the customer’s name, city, and state (or country) to add authenticity.

4. Case Studies

Case studies are an excellent way to show potential customers how you’ve helped other businesses achieve their goals. If you have a portfolio of satisfied clients, consider writing a case study for each one.

When writing a case study, be sure to focus on the results you achieved for your client. Use statistics and quotes to support your claims, and include before-and-after photos whenever possible.


If you want to ensure your service-based website is effective, it’s important to include various types of content. This will help keep visitors engaged and coming back for more information. 

Our team can help you create an engaging website design that will draw in potential customers and set up Google Ads and SEO campaigns that will increase traffic to your site. Are you ready to take your business online? Let us know how we can help!

We combine insightful and creative digital strategy with cutting-edge technology to deliver a full suite of web management services from infrastructure to website design and digital marketing strategies.

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