Month: July 2022

The Secret to Creating an Engaging ‘About Us’ Page Design

Have you ever wondered what makes an engaging ‘About Us’ page design?

Even if your answer was no, now you do! For most businesses, the ‘About Us’ page design is one of the most important pages on your website.

Not only will visitors read it, but Google and other search engines will also use it to determine how relevant your site is to the terms they are searching for.

So if you’re creating or redesigning your ‘About Us’ page design, consider these five tips to make sure it’s engaging and helpful.

5 Tips for an Engaging 'About Us' Page Design

Tip #01: Keep It Simple

When it comes to web design, less is almost always more. The same goes for your ‘About Us’ page design.

You want visitors to be able to quickly and easily find the information they’re looking for without being overwhelmed by too much text or too many images.

So keep your ‘About Us’ page design simple and clean, with plenty of white space to help guide the eye.

Tip #02: Put A Clear Mission Statement Front And Center

Your mission statement is the foundation of your ‘About Us’ page design, so it should be front and center.

Not only will this help visitors understand what your business is all about, but it will also help you focus on what’s important as you create the rest of your page.

Tip #03: Use Images And Videos

A picture is worth a thousand words, which is especially true regarding your About Us page design.

Use images and videos to help tell your story and give visitors a better sense of who you are and what you do.

Just be sure not to go overboard; a few well-placed visuals will do the trick.

Tip #04: Use Testimonials

There’s no better way to show off what your business can do than by using testimonials from happy customers.

If you don’t have any yet, now’s the time to start collecting them.

And if you do have some, be sure to use them on your ‘About Us’ page design.

Just be sure to use them sparingly; too many testimonials can come across as sales-y.

Tip #05: Include Your Contact Details

Make it easy for visitors to get in touch with you by including your contact details on your ‘About Us’ page design.

This could include your email address, phone number, and social media links.

And if you have a physical location, be sure to include that as well.

Conclusion

Creating an engaging ‘About Us’ page design doesn’t have to be complicated.

Just keep it simple, focus on your mission statement, use visuals, include testimonials, and make sure your contact details are easy to find.

By following these tips, you can create an ‘About Us’ page that will help turn visitors into customers.

Do you have any tips for creating an engaging ‘About Us’ page design?

Share them in the comments below!

We combine insightful and creative digital strategy with cutting-edge technology to deliver a full suite of web management services from infrastructure to website design and digital marketing strategies.

~web designer malaysia~

The Future of Website Design and Creative Businesses in Malaysia After COVID-19

Recent changes in COVID have raised concerns about the future of businesses and website designers in Malaysia.

Many people wonder if there will be any benefits to starting or running a creative business in Malaysia. Or if there are better countries to do business with from here on out.

This article will discuss what the recent changes in COVID mean for your business and website design portfolio.

The first and most important thing to understand is that the changes in COVID haven’t been entirely negative.

In fact, there are some benefits to running a business in Malaysia now more than ever before.

One of these benefits is that the cost of living has decreased significantly.

This means that your costs for running a business, such as rent, utilities, and staff salaries, will be lower than they were pre-COVID.

The lockdown has significantly affected the creative industries, with many businesses closing down.

We are so glad to see that search volume for website design increased by at least 30% after March’s lock-down; this means more opportunities ahead!

Google keyword planner shows that there are about 25,500 average monthly searches for the keyword’ website design’ in Malaysia.

The second benefit of running a business in Malaysia is that the talent pool has become more available.

With so many businesses closing down, more talented designers, developers, and marketers are now looking for work.

This means that you can get the best talent for your project at a lower cost than you could pre-COVID.

What Does This All Mean For Your Business?

If you’re a website designer, the recent changes in COVID present both challenges and opportunities.

The main challenge is that more talented designers are now looking for work.

This means that you must ensure your portfolio is up-to-date and showcases your best work.

The good news is that the cost of living has decreased, which means you can afford to hire more talented staff for your projects.

If you’re a creative business owner, the recent changes in COVID present both challenges and opportunities.

The main challenge is that many businesses have closed down, which means there is more competition.

The good news is that the talent pool has become more available, which means you can get the best talent for your projects.

Future Of Website Design And Creative Businesses In Malaysia After COVID-19:

As the world slowly begins to emerge from the COVID-19 pandemic, businesses are starting to take stock of the damage that has been done and assess the road ahead.

For website design and creative businesses in Malaysia, the future looks both uncertain and full of opportunity.

On the one hand, many businesses have been forced to cut back on their marketing budgets, likely leading to a decrease in demand for website design and other creative services.

However, on the other hand, there is a growing recognition of the importance of having a strong online presence.

In a post-pandemic world, businesses will need to rethink their marketing approach and adapt to the new reality. This will create opportunities for website design and creative businesses that are able to provide innovative solutions that meet the needs of their clients.

The future of website design and creative businesses in Malaysia after COVID-19 will depend on how well they are able to adapt to the new reality.

Those who can seize the opportunity and provide value to their clients will thrive, while those who fail to do so will Struggle.

Regardless of what happens, one thing is certain: the landscape of website design and creative businesses in Malaysia will change dramatically in the coming years.

We combine insightful and creative digital strategy with cutting-edge technology to deliver a full suite of web management services from infrastructure to website design and digital marketing strategies.

~web designer malaysia~

Starting an Online Business? 5 Ways to Look at Things from Our Perspective

Starting an online business can be rewarding but also challenging, especially when you’re trying to create something that hasn’t been done before or trying to make sense of the massive amount of data and resources available to you on the Internet.

We speak from experience! As the Founders of Skytomato Sdn Bhd, we have spent the last three years learning how to start an online business and countless hours (and Ringgits) on websites, web design software, email newsletters, social media marketing, and content creation and more.

Here are six ways we suggest looking at things when starting your online business journey:

1) We Are Wondering If You Really Need a Website:

Before you start designing your website, ask yourself if a website is really needed for your business.

If what you are selling is something physical or semi-physical, then there’s no doubt you need a website.

However, if you sell a service, such as consulting services or freelance writing work, don’t automatically assume that it needs to have its own website.

In fact, many businesses do quite well without having their own site. They can do so mainly because they market themselves in other ways.

So before you go spending money on a new website, consider whether you might be able to reach your target audience through other means first.

Some common marketing channels that don’t require a website are:

  • Email newsletters
  • Social media platforms (Facebook, Twitter, Instagram, etc.)
  • YouTube or other video-sharing sites
  • Podcasts
  • Blogging (on someone else’s site)

There are many other ways to market your business without a website, so don’t feel like you HAVE to have one in order to be successful.

2) We Want To Sell More Than Just Your Products:

When starting an online business, getting caught up in the idea of selling products is easy.

But if you want to be successful, you need to sell more than just products. You need to sell solutions to your customer’s problems.

The best way to do this is by creating content that educates, entertains, or both.

By providing helpful and informative content, you will build trust with your audience and position yourself as an expert in your industry. And when people see you as an expert are more likely to do business with you.

Here are some ideas for content that you can create:

  • Blog posts
  • Videos
  • Infographics
  • Podcasts
  • eBooks
  • Guides
  • Courses

The sky is the limit when it comes to content, so get creative and think about what would be most helpful for your target audience.

Keep in mind that your goal is to provide value first and foremost, and the sales will follow.

3) We Believe You Should Focus on ONE Thing:

When you’re first starting out, it’s tempting to try to do everything at once. But the truth is, you can’t be all things to all people. It’s important to focus on one thing and do it well.

You might be thinking, “But I have so many great ideas! How can I choose just one?” The answer is, you don’t have to choose just one. You can always create more businesses down the road. But for now, it’s important to focus on making your first business successful.

So what should you do if you have multiple ideas? The best thing to do is choose the one you are most passionate about. Because if you’re not passionate about it, you’re not going to stick with it.

It’s also important to choose an idea you have experience with. For example, starting a web design business is probably a good idea if you’re a web designer. But if you have no experience in web design, then it might be better to choose something else.

4) Customer Service Will Always Come First:

We know that customers can be frustrating, especially when they’re having trouble with your product or service. But our philosophy is that it’s probably our fault if a customer has a problem. It’s up to us to fix it and do so quickly and efficiently. The way we see it, we don’t really exist unless people are using our stuff, so every interaction with a customer should reflect that importance.

This is why customer service will always come first at our company. No matter how big we get or how many employees we have, we will always prioritize the needs of our customers. They are the reason we exist, and we will never forget that.

5) Don't Underestimate The Power Of Advertising:

Many people think that advertising is a thing of the past, or that it’s ineffective. But the truth is that advertising is still one of the most powerful marketing tools available. And if you know how to use it correctly, it can be extremely effective.

Of course, there are a lot of different ways to advertise, and you need to find the right method for your business. But some of the most common and effective methods include:

  • Google AdWords
  • Facebook Ads
  • Instagram Ads
  • YouTube Ads

There are many other options as well, so do some research and find the best fit for your business. And don’t be afraid to experiment because you never know what might work.

Conclusion:

If you’re starting an online business, it’s important to have a clear perspective on what you’re doing. Here are five ways to look at things from our point of view so that you can make the most of your website and start generating sales. Thanks for reading! We hope this article has been helpful in giving you some ideas about how to approach your online business. If you need help with your website design, SEO, or Google Ads, don’t hesitate to get in touch with us. We’d be happy to assist you in any way we can.

We combine insightful and creative digital strategy with cutting-edge technology to deliver a full suite of web management services from infrastructure to website design and digital marketing strategies.

~web designer malaysia~

7 Tips to Ensure You Choose the Right Web Design Services for Your Website

No matter how great your website’s content or products are, it won’t matter if people can’t find it in the first place!

That’s why it’s so important to work with web design services that can help you develop a top-notch website and make sure it performs as well as possible, regardless of what kind of site you have.

Here are seven tips to ensure you choose the right web design services for your needs.

7 Things You Should Consider When Choosing a Web Design Service

When you’re looking for web design services, there are a few key things you should keep in mind to ensure you’re choosing the right company or individual for the job. Here are seven of the most important factors to consider:

Tip #01 - Consider Their Previous Work

Before hiring any web design services, it is best to consider their previous work.

A good design agency will proudly display examples of their previous designs, while a bad one won’t care enough.

If they refuse to show you their past work, that could be a red flag so beware. The previous work should have testimonials and reviews, as well as an insight into how long it took them to complete each project.

Another option is if you know anyone who has used their services, ask for recommendations or referrals before you hire them.

 
 

Tip #02 - Ask About Their Process

It is important to ask about their process and how they work.

A good design agency will have a set process in place and know exactly what they are doing, while a bad one will be all over the place with no direction or clear idea.

If you can get an insight into their process, it will help you determine if you want them as your web design services provider.

For example, some agencies start with wireframes, others start with user experience testing, and others just jump straight into Photoshop.

Knowing their process can help you understand how they work and if it will fit with your own needs and processes.

Tip #03 - Make Sure They Understand Your Brand

When looking for web design services, you need to ensure that the agency or individual understands your brand.

If they don’t understand your brand, they won’t be able to design a website that accurately reflects it.

A good agency will take the time to get to know your brand and what you are all about before they start designing anything.

Tip #04 - See If They Offer Any Other Services

A good web design agency will offer other services that can benefit your website and business, such as SEO, PPC, social media, and content marketing.

While you may not need all these services now, it’s good to know they are available if you need them in the future.

Tip #05 - Consider Their Pricing

When you are looking for web design services, you need to consider their pricing.

Don’t just go with the cheapest option, as you will likely get what you pay for.

Instead, look at their pricing in relation to their services and see if it is a fair price. It’s also important to consider whether or not they offer any discounts or deals.

Tip #06 - Check Their Availability

Another important thing to consider when you are looking for web design services is their availability.

You need to make sure that they will be able to work on your project when you need them to.

The last thing you want is to have to wait weeks or even months for your website to be designed.

Tip #07 - Read Their Reviews

Finally, one of the best ways to tell if a web design agency is good or not is to read their reviews.

There are a number of different places you can find reviews, such as Google, Yelp, and even on their own website.

Reading reviews will give you an insight into what other people have thought about their services and whether or not they would recommend them.

Conclusion:

You don’t want to make a mistake and end up with a website that doesn’t meet your needs or, worse, doesn’t generate leads.

By following our tips for choosing the right web design services, you’ll be on your way to finding the perfect partner to help you create an amazing website that will wow your visitors and helps increase sales.

Have you started looking for web design services yet? If not, head over to our website and check out our portfolio. We’d love to chat with you about your project!

We combine insightful and creative digital strategy with cutting-edge technology to deliver a full suite of web management services from infrastructure to website design and digital marketing strategies.

~web designer malaysia~

5 Reasons Why You Should Never Take a Break from Doing SEO

Businesses are always looking for ways to save money, especially during these trying economic times.

Unfortunately, this often means they take shortcuts that they shouldn’t. One of the most detrimental of these shortcuts is neglecting to do search engine optimization (SEO) work on their website, which can be detrimental to their online presence and overall online success.

This article will discuss 5 reasons why your business should never take a break from doing SEO work on its website if it wants to stay successful online. But first, let’s try to figure out if your business should take a break from SEO.

Should Your Business Take a Break from SEO?

Search engine optimization (SEO) is a complex and ever-changing field, and keeping up with the latest trends can be a full-time job in itself.

For small businesses, the thought of trying to keep up with the latest SEO algorithm changes can be daunting, and it’s easy to fall behind.

As a result, some businesses may wonder if it’s worth taking a break from SEO altogether.

However, while it’s true that SEO can be time-consuming, the benefits of a strong SEO strategy are well worth the effort.

A good SEO plan can help to improve your website’s visibility, draw more traffic to your site, and convert more leads into customers.

Moreover, an effective SEO strategy can give you a competitive advantage against other businesses in your industry.

In short, while there may be times when it makes sense to take a break from SEO, in most cases, it’s worth staying in the game.

5 Reasons Why You Should Never Take a Break from Doing SEO

1. Your Competition Isn't Taking a Break

If you’re considering taking a break from SEO, chances are your competition is not. This means that while you’re taking a break, your competition will be working hard to improve their ranking in the search engine results pages (SERPs).

As a result, they’ll be getting more website visitors, leads, and customers while you’re falling behind.

2. The SEO Landscape is Constantly Changing

As mentioned earlier, the SEO landscape is constantly changing, which means that what worked last year may not work this year. This is why staying up-to-date on the latest trends and changes is important.

Otherwise, you risk your website becoming outdated and falling behind in the SERPs.

3. You Could Miss Out on Important Opportunities

If you’re not keeping up with the latest SEO trends, you could miss out on important opportunities to improve your website’s ranking.

For example, if a new search engine algorithm is released, you could miss out on the chance to optimize your website for the new algorithm if you’re not paying attention.

Similarly, if a new social media platform launches, you could miss out on the opportunity to gain valuable backlinks from high-authority websites.

4. You Could Lose Ground in the SERPs

If you take a break from SEO, there’s a good chance you will lose ground in the SERPs.

This is because, as mentioned earlier, your competition isn’t taking a break and continually working to improve their ranking.

As a result, they’ll gradually pull ahead of you in the SERPs, making it increasingly difficult to catch up.

5. It May Take a While to Get Back on Track

If you do decide to take a break from SEO, it may take a while to get back on track. This is because the SEO landscape changes quickly, and it can be difficult to catch up if you’re not keeping up with the latest trends.

Moreover, it takes time to see results from SEO, so even if you start working on your SEO strategy again, it may be a while before you see any significant improvements in your ranking.

Conclusion:

SEO is a long-term investment that should never be taken for granted. If you stop doing SEO, your website will eventually fall in the search engine rankings, and you may not be able to recover.

The five reasons we’ve listed are just a few of the many benefits of keeping a consistent SEO strategy. If you want to stay ahead of the competition, it’s important to continuously work on your website design and optimize your content for search engines.

Are you convinced yet? If not, reach out to us, and we would be happy to provide more information or even help get your SEO back on track.

We combine insightful and creative digital strategy with cutting-edge technology to deliver a full suite of web management services from infrastructure to website design and digital marketing strategies.

~web designer malaysia~

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