Month: March 2021

What is Website Design Price in Malaysia?

Website Design / By

One of the most common questions we hear from our readers is: “How much does it cost to build a website?” We’re here to answer that question, and to help you put your money where it matters.

After 10 years of reviewing everything from web builders to hosting providers, you can bet we’ve made all the usual mistakes – meaning we can help you avoid them first-time!

First of all, let’s play a quick game: Which website do you think costs the most? 

What did you guess? If you chose Website A, then you’d be correct – it’s a custom-made site, meaning it probably cost around RM25,000. The other design is… drum roll please… free website templates from DIY website builders Wix and Squarespace.

With these builders, it costs a minimum of RM50 to RM60 per month to build an ad-free website.

It’s pretty hard to tell which design cost more just by looking at them, which shows that there is no right or wrong way to build a website.

Building a website can cost as little as $6 per month with a website builder, while hiring a web designer can cost in excess of RM10,000 upfront to design and build a site.

As you can see, it’s important consider the varying costs before learning how to build a website.

How Much Does Building a Website Typically Cost?

On average, though, it costs around RM900 to build a website, with an ongoing cost of around RM250 per month to maintain it. This estimate is higher if you hire a designer or developer – expect an upfront charge of around RM26,000, with an ongoing cost of RM4,500 per year.

There are three main ways to build a website: use a website builder, build with WordPress, or hire a web designer. Which method you choose will have a huge impact on how much your website costs.

For example, creating content is free with a web builder, but can cost over RM20,000 if you’re using a web designer.

Website builders are usually the cheapest way to build a website. While WordPress is technically a free, open-source platform, you have to pay for hosting, themes, and plugins, and even professional help from a developer, which can increase your total cost.

Hiring a web designer is the most expensive option. Realistically, you don’t want to pay less than RM20,000 for a web designer, otherwise you might end up with a disappointing end result that you’re not happy with, but that you’ve still paid a few thousand for.

You need to choose the right method for you. Hiring a web designer is expensive, but it takes the technical hassle out of your hands.

Using a website builder is cheap and easy, but you don’t get the same level of control as you do with WordPress.

WordPress gives you flexibility, but it’s the most time consuming and hands-on approach.

We’ll walk you through each option, explore the various costs involved, and explain how to ask the right questions to get the most out of your money. Ready? Let’s go!

10 Key Steps to Building a Great Business Website

Website Design / By

Follow these Steps to Building a Great Small Business Website

Whether you are a freelance photographer, own a hardware store, or have another type of small business, a great website is essential for your company’s success.

As a webmaster who has worked on building or marketing over 100 small business websites, I know what it takes to create great and engaging business websites.

If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business website compete effectively in the online marketplace.

1. Obtain a good domain name

Your domain name, also known as your website address, is often the entry point to your site. It is important that it makes a good impression for usability purposes, as well as for search engine optimization (SEO).

Here are some tips for coming up with an optimal domain name:

  • Make it easy to spell. Try not to use slang, made up, or extremely esoteric words.
  • Keep it as short as possible. The shorter it is, the easier it is to remember and type correctly.
  • Use the proper domain extension. Try to always make it a .com domain name (as opposed to .net, .co, etc.) unless it is more appropriate to use another extension, such as .gov, .edu, or .org.
  • Avoid numbers and hyphens. They are hard to remember and less elegant and memorable than word-only domain names, and may be misunderstood when vocalizing the domain name.
  • Make the address broad to facilitate future growth. For example, Amazon.com is a much broader website address than BooksOnline.com and allows Amazon to sell pretty much every type of consumer good instead of books only, as was its original purpose.
  • Ensure it is memorable. With so many websites on the internet, it is important that your website name is catchy so people will remember how to access it in the future.
  • Research the domain name. Google it to see if a similar website address already exists online, and search on USPTO.gov to make sure it does not contain any registered trademarks.
  • Check if the price is right. Determine if you can purchase your desired website address at a reasonable price since most good domain names are taken and will need to be bought from the current owner.
  • Avoid nonsensical names. Choose a name that conveys a meaning so that users will know immediately what your business is. Yahoo and Google are catchy names, but they were very expensive to brand, and your small business may not have the same budget.
  • Create an SEO-friendly URL. When appropriate, try to come up with an SEO-friendly website address that includes keywords and geo-location; for example, “www.PuchongElectrician.my.”

2. Purchase secure, scalable website hosting with good tech support

A website host (or sometimes referred to as a website hosting provider) is a company that offers the technology and services necessary for a website to be viewed on the internet.

You connect your domain name to your hosting provider so that when users visit your website address, they are shown your website that you store on your hosting account.

Hosting services can cost anywhere between $2 to $100+ per month, depending on the kind of technology and support you choose. You can usually get a discount if you purchase a yearly plan as opposed to a monthly plan.

Here are some guidelines for choosing a good website hosting plan:

  • Although you can get a “shared server” hosting plan for as little as $2 per month, I would typically advise against this. Shared hosting means you are sharing a server and its resources with other customers, which can make the performance of your site suffer. Also, if one of the other websites on your shared server is hacked, it is possible for your website to also be infected.
  • A “dedicated server” hosting plan is the most expensive option—cost can range from around $100 to $2,000 per month—but it would make your website perform the most optimally. Having a dedicated server plan means that the physical server machine is entirely dedicated to your site; therefore, all the resources are yours and it is more secure than a shared hosting plan, as long as the technology is optimal. However, it is much more expensive than what most small businesses usually are willing to pay. Once you have a very high-performing site, this may be what you need, but it is overkill for most early stage and small businesses.
  • The compromise I typically recommend is a “virtual private server” (VPS) hosting plan which offers the best of both worlds. The cost ranges from around $20 to $50 per month, which is affordable for the hosting services you will receive. A VPS is one machine that is partitioned to act as multiple machines, which gives it a similar affordability to shared hosting, with similar security and performance potential as a dedicated server hosting plan.
  • Make sure your hosting company has phone and/or chat support so you can be helped quickly if you have a problem. Email support can often take too long and become frustrating when a problem needs to be resolved immediately. Phone support is best, but chatting works well, too.
  • There needs to be an easy to use server interface like cPanel to access your server. You do not want to have to use terminal commands to view your server contents and make changes, unless you can afford to hire a professional server administrator to help you.
  • Check to see what kind of server security is in place on the server you are considering. You will want to be able to access your server via Secure File Transfer Protocol (SFTP). There should be daily backups being made of your server contents. There should also be an easy, one or two-click method to install Secure Sockets Layer (SSL) certificates. Make sure the hosting company performs regular security maintenance. Ideally your hosting company has a published security protocol you can review so you know how they keep their servers safe.

Some popular website hosting companies include:

3. Prominently display a clear description of your business

It is important to let people know who you are and what you do right away so they don’t feel confused when they visit your small business website.

Make sure your main homepage banner (also known as a “hero image”) and subsequent banners are visual representations of your services, and also that you have an introductory text blurb near the top of the page that describes who you are, what you do and where you are at.

Additionally, make sure both your main and footer navigation menus have “About Us” page links easily accessible so people can click them and read more about your business in depth.

4. Implement the best content management system

A content management system (CMS) is a software program or application that is used to create and manage digital content. A good CMS will help you maintain your site, and you don’t need much technical knowledge to use it. 

You should choose a CMS that is designed for your unique needs; different systems are used for different reasons, such as user-friendliness, extensibility, and budget.

The following are some popular systems with descriptions of their strengths and weaknesses.

WordPress: WordPress is the world’s most popular CMS. It has a vast, active support community and many useful plugins to extend the functionality of your site. (And if you cannot find a plugin that does what you want, it is easy to find a WordPress developer who can make one for you!) WordPress is also free and relatively simple to install. 

Most website developers are familiar with it so it is not hard to find an individual or agency that can work on your site. I normally recommend that small businesses use WordPress to create their websites, due to its flexibility and extensibility.

It must be noted, however, that WordPress’s biggest weakness is security—because it is so popular, hackers target it the most. Your WordPress site needs to be regularly maintained and secured so it is not hacked. 

Also, it is difficult to secure every single third-party plugin, so keeping your WordPress site secure must be an ongoing commitment through various best practices (checking to see if your plugins have been updated within the past few months, making sure it is a plugin provided in the official WordPress repository, deleting unused plugins immediately, etc.).

Drupal: Drupal is another popular CMS. It offers many of the same benefits as WordPress, including flexibility, ease of use, and a large support community. 

Notably it is a more secure CMS than WordPress (safer from malicious activity); however, it doesn’t have as many plugin or theme options, which makes it less extensible. 

For many years, the White House website (Whitehouse.gov) was run with Drupal, but has since switched to WordPress, which it still uses today.

Joomla!: Another popular CMS is Joomla! Out of the box, it has better SEO, security, and multilingual capabilities than WordPress; however, with the help of a few plugins, WordPress surpasses Joomla!’s capabilities.

Squarespace: Squarespace is a service you subscribe to monthly or annually that makes website and blog creation an easy “drag and drop” experience. 

It includes website design, development, software maintenance, metrics, domain name with annual purchase, SSL security, 24/7 support, and unlimited bandwidth and storage hosting all in one package. It is especially suitable for creatives and provides you with top-notch design templates. 

If you are on a tight budget, need a simple and beautiful site, but cannot afford a website designer, this is a great service for you.

There is a much smaller learning curve with Squarespace than with WordPress, Drupal, and Joomla!, but it doesn’t have nearly as many extensibility options. 

However, if you have little or no technical knowledge and are looking for a quick and easy way to put up a website, Squarespace is an excellent option for you.

Wix: Wix is very similar to Squarespace, but it is a bit more user-friendly. It offers a monthly, but not annual, subscription and includes similar features. 

Wix is also a drag-and-drop builder—you can freely drag and drop elements anywhere on the page; in comparison, Squarespace is more structured in where you can drag and drop on the page. 

The learning curve to using Wix is even shorter than Squarespace, so if you need to publish a site quickly, this may be your best option.

Wix has a lot more templates than Squarespace to choose from, but once you choose a template, you must stick with it or be forced to completely rebuild your site. With Squarespace, you can change your template anytime without having to rebuild the entire site. 

5. Choose a good e-commerce platform

If you plan on selling goods and/or services through your website, you will need the right technology to do so. (If you do not currently sell anything, you may want to consider doing so since e-commerce could potentially increase your profits.) 

If you decide to allow users to financially transact with you online, you will need to choose the right platform for your business model.

Here are some popular small business e-commerce platforms:

WooCommerce: WooCommerce is one of the world’s most popular e-commerce platforms—it can turn your WordPress website into an online store. Like WordPress, there are many plugins available, and it attaches to WordPress, which makes it extremely flexible. 

There are many free and premium themes pre-built for WooCommerce. (As a rule, it is better to use a premium theme from a reputable developer because it will offer better security and support.) If you are not tech-savvy, you will most likely need a WordPress developer to help you set it up and use it. 

WooCommerce also offers a very high amount of capabilities and scalability that your small business might need.

Shopify: Shopify is a cloud based e-commerce platform that allows you to create and customize an online store, and to manage products, inventory, payments, and shipping. 

It is not a WordPress extension like WooCommerce—it is a standalone platform that is hosted on the Shopify server—so if you have a main website, your e-commerce site would technically be separate from that. 

You can link to your Shopify account from your regular website built with WordPress, Drupal, Wix, etc., unless your main website has a Shopify integration plugin.

Features include unlimited products, unlimited bandwidth, fraud analysis, discount codes, reports, and much more. 

The key benefits of Shopify are that you do not need a developer to set up a store, and everything on the backend is already set up for you when you subscribe. 

The downside is you do not have as much control or flexibility over your store as you would with WooCommerce.

Shopify Plus: Shopify Plus is Shopify, but with a higher level of customization, more staff accounts, and international e-commerce options. It also has a higher level of support. 

However, all of this obviously comes with a higher subscription cost, and it still does not have all the flexibility and customization abilities as WooCommerce.

Business Squarespace: Squarespace has an e-commerce subscription option, so if you chose Squarespace to build your site and have very simple e-commerce needs, you can choose this route. 

Business Squarespace charges a transaction fee, but this can be bypassed by upgrading your subscription to a basic online store. It includes a free domain, SSL security, SEO, abandoned cart recovery, discounts, real-time carrier shipping, and more. 

However, it has been noted it is not as user-friendly as Shopify. And like Shopify, it is simply not as flexible as WooCommerce.

Wix: Wix actually has a Shopify extension which is very user friendly. You will have to upgrade your Wix account and subscribe to Shopify in order to use it.

GoDaddy Online Store: GoDaddy has a relatively new e-commerce standalone subscription platform that is relatively easy to set up and use. Very little technical knowledge is required to launch your shop with GoDaddy Online Store. 

The templates are simple and clean, and somewhat customizable. Features include marketing and SEO tools, social media integration, appointment booking, SSL security, rapid page loading, and more.

Other Articles From AllBusiness.com:

6. Create an interesting, memorable, and engaging website user interface

Make sure your small business website interface leaves a positive impression that drives results. You can do so by implementing the following suggestions:

  • Use beautiful graphics and easy-to-read fonts.
  • Make sure your graphics are compressed and optimized for fast loading. If your website is slow, search engines like Google will penalize your ranking.
  • Research the competition to see how they have designed and optimized their websites; implement similar components that will work for your small business website.
  • Research your target audience to see what they want from your site and make it easy for them to accomplish it.
  • Stay consistently on brand throughout your website design.
  • Design an intuitive navigation system which allows users to get to the pages they need quickly.
  • Publish easily accessible contact information.
  • Incorporate obvious call-to-actions (especially “buy now” buttons).
  • Create pages that are standard for small business websites, such as:
    • Home
    • About us
    • Products/Services (with descriptions and visually appealing images)
    • Sitemap (for SEO purposes)
    • Management team
    • Contact us
    • Terms of use (the online contract governing how users can use your site)
    • Privacy policy
    • Additional pages relevant to your specific small business

7. Optimize your small business website for search engines

SEO is a set of practices you apply to your website to ensure search engines index and rank your website appropriately and then show it to search engine users. 

Once your website is “crawled” by search engines, it competes with websites that have similar content. The better your website design and content is, the higher your site will show up on search engine result pages.

SEO mainly includes the following practices:

  • Keyword research and implementation
  • Optimal website code
  • Fast loading speed
  • Being secure and having an SSL certificate installed; SSL is the standard security technology that ensures data passed between web servers and browsers remains private
  • Having a mobile-friendly site
  • Existence of high-quality backlinks (links on external websites with related content) that lead to your site
  • Having lots of positive reviews online (Google, Yelp, Facebook, etc.)
  • Using internal links throughout your site to keep people clicking and reading
  • Using social media to link to your site (LinkedIn, Twitter, Facebook, Pinterest, etc.)

SEO is an extremely important ongoing process that can mean the difference between showing up on the first page of search engine results pages (resulting in large amounts of free traffic to your website) or page 300 (resulting in no traffic).

8. Regularly create and publish quality content

Both content quantity and freshness are important to search engines, so it’s important that you create a plan to publish quality articles and/or blog posts on your site and on external sites that link to your site.

If you want to rank highly in search engine results and encourage people to return to your site again and again, you will have to update your website with new and relevant content as frequently as possible.

In addition to static page content and articles, a great form of content to post on your website is testimonials.

Asking for testimonials from your customers and then publishing them on your website is a great way to post fresh, high-quality content on your site that makes your small business more attractive.

Make sure your content uses an appropriate, on-brand tone that people will enjoy reading.

9. Install webmaster tools

Make use of vital data to help you analyze traffic and site performance by installing Google Analytics and Google Search Console (both preferably via Google Tag Manager), and Bing Webmaster Tools. These tools can be used to track the following types of information:

  • Daily, weekly, and monthly visitors to your site
  • Number of views on each page of your site
  • “Bounce rate”—the percentage of users who come to your site and leave after having only viewed one page (Google algorithms give higher rankings to websites that have a low bounce rate, on the theory that visitors are spending more time on the site and find it valuable.)
  • Average time spent on site by visitors
  • Crawl errors on your site (errors that the search engines found on your site in crawling its content)
  • Broken links on the site
  • Keywords that lead users to your site
  • Backlinks to your site
  • Web page download time
  • Other information that can help you enhance your SEO

10. Implement a website maintenance plan

A website shouldn’t be created and then allowed to grow stale. In order to have a successful website that ranks well in search engines and doesn’t get hacked, you need to make sure it is properly maintained.

Here are some tips to create a small business website maintenance plan:

  • Check Webmaster Tools data at least once a month and have any vital errors emailed to you in real time.
  • Use traffic data to learn more about your audience so you can better cater to them.
  • Use performance data to optimize and fix warnings and errors.
  • Make sure all software is always up to date.
  • Run security scans so you know your website is clean of malware and hasn’t been hacked.
  • Use “split testing” to see if certain variations of your website help performance; for example, if you are selling a product, you might have two versions of a particular landing page with different images and wording—the split testing allows you to see which version has a higher conversion rate.
  • Follow my advice about SEO (see point #7), and continually publish quality content (see point #8).
  • Find on-trend and effective ways to market your business online.
  • Allow website users to provide you with feedback about your site.
  • Continue to check out your competition from time to time to see what they are doing with their online presence and see if what they’ve done can work for you as well.
  • Make sure your website is backed up in multiple ways at least once a day and at least 10 days back.

Conclusion

As you can tell after reading this article, creating a great small business website may not be as simple as you first thought. 

However, if you follow the steps set forth in this article, your small business will have an excellent chance at succeeding in the online marketplace.

How to choose the right web agency to build and manage your website?

Website Design / By

There seems to be a misconception by many businesses that a website is an expense. Of course this is true to the extent that a properly built and marketed website costs a decent amount of money, but so does a new building to facilitate your employees and day-to-day business.

As a CEO or business owner, it is easy to see why a building, the equipment used, and your brand name and logo are assets to your business, but a properly optimized business website is now just as important for your business growth.

Attracting New Traffic

Probably the biggest benefit to a website for your business is it’s ability to attract and convert new customers. There are a few ways that a website begins to bring in new revenue, the first being its design. 

Web design and development is a task that should not be taken lightly. If done incorrectly your site could easily break or not preform as well as it should. The layout and site architecture for your website can mean everything from guiding your customers through the sales funnel, and shoving them right back out.

The next step in bringing in new customers is with search engine optimization (SEO). This takes your beautiful and functional website and enhances it so that it can be found easily by your customers through search engines such as Google, Bing and Yahoo. For more information about SEO, read some of our other articles that focus on only SEO.

Another step in drawing in more customers is content marketing and social media. While these are separate in theory, they combine with SEO efforts to bring your website and off-site marketing efforts together.

Content marketing can be everything from blogging to creating whitepapers, and it’s becoming more and more essential as part of your Digital marketing plan. Social media marketing is also an important aspect in driving traffic back to your website.

How Your Website Is an Asset

If you don’t think that driving new business is enough to make your website an asset, consider this; the land the building sits on is an asset.

The same is true for your website. A website sits on a domain or URL rather than land.

There is an expense associated with buildings: electricity, taxes, water, and upkeep. Just like there are expenses associated with owning a website: domain registration, hosting, and upkeep.

Buildings are sold for a lot of money. Websites are sold for A LOT of money. Both a business’ building and a business’ website can increase the value of the business.

So remember, a well built, search engine friendly, properly marketed, and high-ranking website can not only increase your business’ sales, but also increase the value of your business; sometimes more so than any other business asset.

To start building your business website, contact Skytomato Sdn Bhd today for a free consultation.

I don’t need a website for my type of business

Website Design / By

Simple 5 reasons when you shouldn’t build a website

1. “Everyone has a website”
This is a great reason for when I don’t need a website. Don’t get a website because everyone has one. 

If you don’t have a plan, then take time to think about what you need and how your website can help people.

2. “You need customers now”
Simply having a website does NOT mean people will automatically find you and turn into paying customers. 

Even after your website is completed, you will need a marketing plan to promote it and lead visitors to the site. 

Additionally, your site will need monthly maintenance.

3. “Your customers are elsewhere”
Find out where your customers spend time online (eg. social media, facebook groups, blog sites, forums).

4. “You don’t have a business goal”
Figure out what you need to accomplish with a website. You won’t get anywhere having a website that looks nice but lacks a clear business objective. 

If you’re looking to increase clients and sales, you need a clear strategy for your website to be able to convert visitors into leads.

5. “You’re not sure who you’re marketing to”
Your website isn’t for you, it’s for your customers. Identify customer needs so you have an idea of who to target and what motivates them to buy products and services.

Simple 5 reasons when you shouldn’t build a website

 

1. “Everyone has a website”

This is a great reason for when I don’t need a website. Don’t get a website because everyone has one. If you don’t have a plan, then take time to think about what you need and how your website can help people. 

2. “You need customers now”

Simply having a website does NOT mean people will automatically find you and turn into paying customers. Even after your website is completed, you will need a marketing plan to promote it and lead visitors to the site. Additionally, your site will need monthly maintenance.

3. “Your customers are elsewhere”

Find out where your customers spend time online (eg. social media, facebook groups, blog sites, forums).

4. “You don’t have a business goal”

Figure out what you need to accomplish with a website. You won’t get anywhere having a website that looks nice but lacks a clear business objective. If you’re looking to increase clients and sales, you need a clear strategy for your website to be able to convert visitors into leads.

5. “You’re not sure who you’re marketing to”

Your website isn’t for you, it’s for your customers. Identify customer needs so you have an idea of who to target and what motivates them to buy products and services.

Do I need a website for my business?

Website Design / By
10 Reasons Why the answer is “YES” If your business running this far without a website, you might be wondering: do I  really need a website for my business? No point getting a website when I’m doing well with my business currently.

Ten reasons why you need a website for your small business

1. A website makes you look professional

84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has. Beyond that, having your own website lets you create a branded email address (e.g. diana@yoursite.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.

2. Your website can attract new customers through Google

You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google. A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers. There are several free SEO tools that make it easy to optimize your website without any prior training.

3. You can clearly showcase your products and services

You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the “feel” of your location Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customers. For example, if you run a restaurant, you might want to mark any items on your menu that are gluten-free so people with Celiac or other conditions that make gluten dangerous know they can eat in your establishment.

4. You can display your best reviews and testimonials prominently on your website

Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials, like this review on the website of the non-profit organization If your business has appeared in articles from newspapers or popular local blogs, you can also feature those. Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close at some point in the future, you’ll still have access to your best reviews.

5. A website can encourage customers to contact you

A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page. XYZ Company, a small chain of board game cafes, has placed phone numbers for all four of their locations in their website footer. Modern website builders (more on those in a bit) also make it easy to create a contact form, which can protect your business email from spam.

6. You can integrate your website with Google Maps so people can find you more easily

A website lets you embed maps directly into your content. Some businesses, like XYZ Company, have a map embedded directly onto their home page. An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.

7. Your website establishes your place in the industry

If your competitors aren’t online yet, they probably will be soon. Establish yourself as a leader in your field by building a high-quality website first. If your competitors are online, you have a different kind of opportunity: you can build a website that’s completely different from your competitors’ sites, showing potential customers what makes your company stand apart.

8. A website is no longer intimidating to create and manage

Modern  western website builders like Squarespace and Sitebuilder make it easy for you to build an attractive, mobile-friendly site without any knowledge of code. Even WordPress, the most popular way to make a website, has transitioned to a block editor. In other words, it has never been simpler to create a functional, aesthetically pleasing website. How to make a website with WordPress 👈

9. A website ensures your success over the long term

In 2020, almost 4.54 billion people (59% of the global population) use the Internet, and more and more people are getting online. Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website. So to stay competitive in this increasingly digital world, your business needs to get online.

10. You can get all of these benefits without spending a fortune

Building a website isn’t just easier than it used to be; it’s also more affordable. If you’re willing to follow a simple, non-technical DIY approach, you can build a website for as little as $70 per year. WordPress, which again is the most popular way to build a website, is 100% free for the core software. If you add a free WordPress theme like Neve or Hestia and cheap website hosting, you can be up and running at a very low cost.
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