August 2020

How to optimize your website with SEO

As we know it, SEO is not static. With the search engine giants always updating and changing things in their algorithm, SEO is an ever-changing process. Therefore, it is vital to be up-to-date on the latest tips and strategies to enhance your website in 2020.

1. Google BERT and User-Focused Optimization

BERT stands for Bidirectional Encoder Representations from Transformers. It is an open-source neural network-based technique for Natural Language Processing (NLP). Since Google rolled out BERT in 2019, it has caused a buzz among SEO professionals.

BERT isn’t an update to Google’s algorithms, but it is a technique for improving NLP. It allows Google to process words in search queries with all the other terms contained in the query – unlike the word per word process that Google has been using before.

So, how do you optimize for BERT? Well, Google said optimizing for BERT is impossible since there is nothing to optimize. However, it is possible to apply some simple strategies that can help you with the recent BERT update.

  • Write more straightforward and concise content — focus on the context of the words used in the sentences (or group of sentences) that you used in the body of your content.
  • Topic clusters — use topic clusters to create signals for search engines that are authoritative/influential for a specific topic that encompasses a wide range of long-tail keywords – which will eventually outweigh the traffic you’re receiving for just a handful of high-traffic, high-difficulty keywords.
  • Be specific with the keywords or queries you target.

2. High Quality, Optimized Content

Yes, it’s high-quality SEO content! The fact remains that without high-quality content, you can’t enjoy the full rewards of SEO. Relevant and valuable content on your website will get visitors to stay longer, which can positively impact your search rankings.
Other benefits of high-quality content with SEO include:

  • High CTR — Google considers your CTR as an important factor in ranking your website.
  • Helps you generate backlinks — An effective strategy to gain high-quality backlinks from high-authority websites.
  • Allows you to incorporate keywords — It is the only way to make sure that you can strategically use your keywords.
  • Provides excellent user experience — Provides a good site structure that users can navigate easily, optimizing your robots.txt files, and writing good meta tags.

SEO Tips: High Quality content

3. E A T

EAT stands for Expertise, Authority and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. 

Google wants to give its customers (search engine users) the best experience possible, so it only wants to promote sites that it fully trusts.

  • Include Author Names & Biographies for All Editorial Content — Information about the author needs to be available to evaluate whether they are a suitable expert for the topic at hand.
  • Invest in Personal Branding — Having a positive personal brand is vital if you want the EAT quality score for your page to trump others in your niche.
  • Cut or Edit Low E-A-T Content — Even though low EAT content on one page doesn’t directly impact the EAT of other pages, but it can negatively impact your site’s overall reputation. Therefore, pages with low E-A-T and very little traffic should be removed in the vast majority of cases.
  • Invest in Technical Security
  • Moderate User-Generated Content

4. UX and Technical SEO

The main reason for having a website is to attract visitors and convert them into customers. To achieve that goal, you need more than a well-coded site. You also need a fantastic UX design.

A good UX is all about creating a whole experience that will drive people where you want by piquing their interests, translate their needs and concerns, and ultimately convert them. 

UX is about how your visitors will perceive your website. If it is good enough, they will come back for more.

5. Mobile Optimization

Having a mobile-friendly website doesn’t only help customers reach you easily when they’re on the go, but it also impacts search engine optimization.

Therefore, it is necessary to implement a responsive design that will change the layout based on what type of device a user is browsing with.

To determine if a site qualifies as a mobile-friendly website, Google indicates the following criteria:

  • Don’t use common desktop Apps on mobile devices, like Flash
  • Only use text that can be read without zooming
  • Ensure that you use the right size of content to fit the screen, so users don’t have to resize it

SEO Tips: Mobile optimization

6. Programming

With a lot of tasks to carry out concerning SEO, you should leverage programming languages like Python and R to save you time on time-consuming activities.

Automating your SEO processes with specific programming languages will help harness the power of marketing fundamentals in the areas of:

  • Branding
  • Creating great customer experiences
  • Storytelling
  • Speaking your customer’s language
  • Listening to your target market & providing thoughtful/timely responses
  • Providing easy to consume content (in the way in which your users want it)
  • Being human

7. Link Building and Brand Building

If you want to acquire quality links in 2020, then move link building from the dark ages into a consumer-first approach. What this means is that you must focus on three types of journalistic writing:

  • Planned editorial: Cover topics written by journalists every single year at a given point. Example, Black Friday, Valentine’s Day, Easter, Christmas, etc.
  • Planned reactive editorial: Focus on those kinds of contents written by journalists on a topic that ties to a seasonal event or theme that we know is being covered due to time frame, but we don’t know the exact story until editors or journalists write it on the morning of their editorial meeting.
  • Reactive editorial: Publish those kinds of content written in the present, those that are unplanned, and can’t be predicted and are dictated due to a news story breaking.

The idea is that customers are getting smarter, and they expect more when it comes to marketing. The more customers trust you, the more they will share your content, talk about you (value), and buy your products. 

If you wish to know more, fell free to get in touch with us.

How to optimize your website with SEO Read More »

Everything businesses need to know about website design

Website design is always more complicated than you might think at first glance, especially if you are looking specifically at an eCommerce website in Malaysia. 

In order to get the best response from customers, you’ll have to dedicate lots of time and attention to your business website, but we’re looking to help you on that journey.

Below you’ll find all sort of tips to help you out on everything from templates to website hosting in Malaysia.

How to make your website the best it can be.

While this is not a complete list, this will help you make sure that your website is the best version of itself possible, which will help you to engage with your customers effectively. The better that is, the more potential sales you could be winning yourself!

1. Be careful with your domain

For most websites, the domain that you choose is going to be permanent. So, help yourself out by taking the time to choose it carefully. It should represent your business but it should also be focused on simplicity as far as length and spelling.

Business Website - Domain Name

2. Check out website hosting options

You’ll also want to take a look at website hosting in Malaysia to see which hosting options are preferred (and why). It can be a huge pain to have to switch hosting after you’ve already set up your eCommerce website in Malaysia, so do the research you need to do first before you make a choice. It’ll save you a lot of headache!

Business Website - Web Hosting

3. Rely on a template to start you out

If you are new to the concept of website design, you’ll want to rely on a template to help you see how it’s supposed to work.

This will take the uncertainty out of your website design and it will also help you make sure that you are prepared for customers without having to do a lot of work in the actual design itself.

It can be the best way to get up and running quickly without compromising customer satisfaction. If you need help on this, feel free to explore our professional web design services.

Business Website - Platform

4. Remember eCommerce

If the whole goal of this is for you to create an eCommerce website in Malaysia, you’ll want to make sure that you pick a website design that is going to be conducive to eCommerce.

Do you have all of the right protections in place? Are you prepared to take sales and send out products or services? These are all the details you need to remember.

Business Website - E Commerce

5. Match all of your business platforms with your website

Most importantly, you’ll want to keep your professionalism in check by making sure that you are matching up the colours, themes and names used on your website with all of the other options out there.

This means that your social media accounts should match your website, your email, and more. This makes you stand out as a put-together professional.

Standing out from the crowd means that you will earn yourself the business that you deserve. The best way to stand out in a good way is with the right website design. Remember you don’t need to go for the costliest option on the market.

Instead, focus on the idea of what matters most for your website and then using that information to help you enjoy a wonderfully professional website that will look the true part of a professional eCommerce layout.

This means more sales that will mean a better business as a whole. It all factors in! If you still have any doubt left, get in touch with us.

Business Website - Template

6. What can a website do for your business?

Mobility is anytime

The first thing your potential customer does is to grab the phone to look you up.

Higher search ranking

Non-mobile-friendly websites are ranked lower in Google with its new algorithm.

Launch new campaign

Market and launch new campaign catering to new generation of mobile surfers.

Tell your story

Attract attention and pull people towards your idea

Show customers you care

Give modern browsing experience and gain positive word-of-mouth marketing.

Build trust online

Gain confidence of buyers with proper online identity.

Highlight benefits

Main features, specifications, usage, competiveness.

Capture leads

Attractive lead generation forms to capture buyers interests.

FAQs

Do you have any questions related with website design? Here you can check out the answer to some frequently asked questions.

Everything businesses need to know about website design Read More »

Shopify vs. Woocommerce: Which One is Better?

When it comes to launching an eCommerce website in Malaysia, choosing the right eCommerce platform and hosting provider is extremely crucial. Shopify and Woocommerce are two of the most popular eCommerce platforms in Malaysia today. And, in this blog post, we talk about both platforms and which is best to launch your eCommerce business. Before we go into all the details, let’s quickly define both platforms.

Shopify

Shopify is a compact eCommerce platform that allows users to create an online store, accept payments, and manage their inventory — all from a single interface. With this platform, you don’t have to worry about the technical side of managing your site, such as web hosting, security, etc.

WooCommerce

WooCommerce is an open-source plugin built for WordPress. It allows users to leverage the most powerful CMS, WordPress, to run an online store. Because it is an open-source plugin, users can easily customize every aspect of their store and even build custom extensions.

The Basic Requirements to Look For in an eCommerce Platform

The following requirements will help you determine if Shopify or WooCommerce is better suited for your online store. Budget This is the capital required for setting up a fully functional website (in this case, your online store). Ease of use The platform must be easy to use or navigate, even for a first-timer. Payment methods The platform must support multiple payment options. Example Stripe, Payoneer, PayPal, etc. Integrations The platform should be able to allow you to integrate other services and tools to help grow your business. Scalability The platform should be able to accommodate/scale as your store grows in the number of products, visits, purchases, deliveries, etc. Those are the basic requirements. However, other requirements you may need to look at include shipping, inventory, invoicing, taxes, dropshipping, etc. — depending on your needs. Now, in comparing both Shopify and WooCommerce, we’ll look at where both platforms stand based on the above requirements.

1. Budget: Shopify vs. WooCommerce

Shopify Shopify’s basic plan starts at $29/mo. There’s also the $79/mo plan and the advanced plan of $299/mo. Each plan includes the cost for a domain name, SSL certificate and web hosting. The basic plan has enough features to get you well started on your online store with unlimited products addition, unlimited file storage, access for only two users, and more.  However, the pricing for all the plans doesn’t include third-party tools and add-ons that are needed to take your business to the next level. Also, as your business grows with Shopify, the cost will increase making the pricing quite unpredictable. WooCommerce To start a WooCommerce store, you’ll need a domain name, SSL Certificate and a WordPress hosting account in Malaysia. This may not be cheap, especially if you are just starting, and you have a small budget. Fortunately, several hosting providers offer specialized WooCommerce hosting plans, which reduces the cost significantly in the long run. In addition to that, the pricing is usually not subjected to change. Final Verdict The cost of starting a basic WooCommerce store is lower than Shopify. Also, WooCommerce will not charge you for your transactions, as Shopify does. The cost of WooCommerce will only begin to add up when you buy paid extensions.

2. Ease of Use: Shopify vs. WooCommerce

Shopify When you sign up on Shopify, a design for your store is selected automatically. After that, you’ll be guided through customization, and then products will be added to your inventory. With Shopify, managing your sales, products and inventory is simple, because of its easy drag and drop interface. However, the downside to this highly optimized user experience is that your control over your store is limited to Shopify’s design, web development tools, and the add-ons only available in their marketplace. Even though the vast selection of themes and extensions available on Shopify is enough to get you started with your business, customizing is difficult. WooCommerce When it comes to customization, WooCommerce is super flexible. You have full control over the whole platform and can introduce any functionality to your store with access to over 50,000 WordPress plugins. All you need is a WordPress hosting account. The downside here is that there is no inbuilt drag and drop feature. You can only use one of the WordPress page builders which will add to your cost. However, many eCommerce entrepreneurs still choose WooCommerce for many other advantages. Final Verdict Because of its drag and drop feature, Shopify seems to offer ease of use. However, when it comes to having full control over your store a Ecommerce Website by WooCommerce provides more.

3. Payment Gateway: Shopify vs. WooCommerce

Shopify Shopify comes with lots of payment gateways, including its option, Shopify Payments, that can be used to receive payment from your customers. The downside is that Shopify will charge an extra 2% on every transaction made through third-party gateways. This is plus the fee charged by the payment gateway itself. However, you can reduce the charges by up to 0.5% if you pay for Advanced Shopify. WooCommerce By default, WooCommerce comes with Stripe and PayPal as payment options. It also supports every other payment service which can be installed as add-ons. Because WooCommerce is a self-hosted platform, you are only charged by your preferred payment gateway or bank. WooCommerce doesn’t charge you any fee for transactions in your store. Final Verdict You will be saving a lot of money by using WooCommerce if you’ll be using your merchant account and other third-party gateways.

4. Integration: Shopify vs. WooCommerce

Shopify Shopify offers a powerful API and an App Store where you’ll find both free and paid third-party add-ons for your store. In the store, you’ll find hundreds of apps with features you may want to add to your store. If it’s lead generation, they have OptinMonster. You’ll also find apps for SEO, product reviews, discounts, and more. WooCommerce WooCommerce gives users access to over 50,000 free WordPress plugins and many more paid ones. With these add-ons, you can add payment gateways, lead generation, SEO, etc. Because of its low barrier of entry, there’s a lot more integrations and add-ons available for WooCommerce than Shopify. Most third-party tools and service providers make their plugins to integrate with WooCommerce easily. Final Verdict WooCommerce offers more with regard to the integration of third-party apps, services, and add-ons.

5. Dropshipping: Shopify vs. WooCommerce

Shopify When you build your dropshipping business with Shopify, the front-end of your website should look like any other eCommerce store. Customers or visitors should be able to browse products and add products to the cart. Now, depending on the vendor you choose to work with, you will have to place your customers’ orders for shipping. Shopify offers integration apps for popular dropshipping marketplaces like Aliexpress, Oberlo, etc. However, keep in mind that these product marketplaces require membership fees, shipping, and other charges when building your dropshipping business with Shopify. WooCommerce WooCommerce is a popular platform among dropshipping businesses. It is because WooCommerce allows users to install extensions that make business operations a smooth process. With WooCommerce, you can get extensions that allow you to improve products, fulfill orders from your website, and more. Using WooCommerce, you can also create your eCommerce marketplace that enables users to sell on your site. Keep in mind that suppliers and vendors may have minimum order requirements, membership fees and other charges. Final Verdict If you are into dropshipping, WooCommerce is the better platform to carry out your business.

Takeaways

There are many other parameters with which we can use to compare both platforms, including Blog and Content features. If you’re going to blog about your products or other information, then WooCommerce is the best option. Because it integrates with the CMS giant, WordPress. You just need to get a WordPress Web Design in Malaysia and a plugin for metadata to get started. Shopify, on the other hand, doesn’t make provision for blogging. Here are some information about WooCommerce and Shopify. Get in touch with us to learn more.

Shopify vs. Woocommerce: Which One is Better? Read More »

What Is Website Maintenance

Protect your digital investment with Web Management

Your website is your investment into a standalone software system. A web management plan is retaining own Internet Team to provide you consultation and first level of troubshooting. All CMS systems are software that need to be periodically monitor and there will be long term issues if not supported well. A corporate website is powered by a software that is complex while ecommerce system have high transactional demand. Support and warranty of Web Management covers things like :
  • Page updates and formatting error.
  • Google API and plugin issues.
  • System updates incompatibility.
  • Identify issues caused by malware.
  • Product variations and pricing setup.
  • Enquiries and orders notification not reaching.
  • Orders flow or information missing.
  • Product layout and categories layout.
  • Payment and Shipping calculation.
  • Returning your website to a clean state.

What Is Website Maintenance Read More »

Malaysia Payment Gateway for Ecommerce Website

Providers
MOLPay
e-GHL
iPay88
Paypal
Logo
molpay logo
Formerly was NBePay
e-ghl logo ipay88 logo paypal logo
More Details
Package
MOLPay Start-Ups MOLPay Premium e-GHL Starter Package e-GHL Small Business Package Start Up Plan SME Plan Premier, Business
Setup Fee
RM 499 RM 400
(additional RM 945 processing fee imposed by bank for credit card gateway)
RM 399
(additional RM 900 processing fee imposed by bank for credit card gateway)
*Note: Consumable goods, supplement, healthcare Business is NOT Eligible for waived.
RM 599
(additional RM 900 processing fee imposed by bank for credit card gateway)
*Note: Consumable goods, supplement, healthcare Business is NOT Eligible for waived.
RM 488 RM 488
(additional RM 900 processing fee imposed by bank for credit card gateway)
No setup fee
Annual Fee
RM 99

Subsequent years: RM 99
RM 499 First year: NIL

Subsequent years:
RM 399
First year: NIL

Subsequent years:
RM 599
(will be waived if previous year's total transaction is more than RM 60,000)
No annual fee RM 500 No annual fee
Transaction Fee
3.8% per transaction or minimum RM 0.60 whichever is higher for online banking (e-debit) and MOLPay's 7-11 cash channel 3% per transaction for Visa and Mastercard

3% per transaction or minimum RM 0.60 whichever is higher for online banking (e-debit)and MOLPay ATM

3%+ RM 1 for MOLPay Cash at 7-Eleven
Cards 2.8%

Non-Card *2.8% or Min *RM 0.70
Alipay *3%
Cards *2.5%

Non-Card *2.5% or Min *RM 0.70
3.5% per transaction or minimum *RM 0.60 whichever is higher for online banking (e-debit) 2.9% per transaction for Visa and Mastercard
*2.5% for debit card
*2.7% for UnionPay Credit/Debit card
2.9% per transaction or minimum *RM 0.60 whichever is higher for online banking (e-debit)
Malaysia
3.9% + 2.00 MYR

Overseas
4.4% + 2.00 MYR


More Details
Supported Currencies
RM (MYR) RM (MYR) RM (MYR) RM (MYR) RM (MYR) RM (MYR) RM (MYR), US, Euro, Singapore $ and more
Withdrawal Method
Transfer to local bank (weekly) Transfer to local bank (weekly) Transfer to local bank (weekly) Transfer to local bank (weekly) Transfer to local bank (weekly) Transfer to local bank (weekly) Transfer to local bank (on request)
Receive money in local bank
Supported Cards
visa mastercard visa mastercard visa mastercard visa mastercard visa mastercard discover amex
Country of origin
Malaysia Malaysia Malaysia Malaysia Malaysia Malaysia USA
Reliability
High High High High High High High
Minimum Amount for Withdrawal
RM 100
(No withdrawal charge)
RM 100
(No withdrawal charge)
RM 100 RM 100 RM 100 RM 100 See PayPal details here
Bank Transfer and Other Payment Services
Malaysia Online Bank Transfer
Alliance Online, Am Online, CIMB Clicks, EON Online, Hong Leong Online, Maybank2u, RHB Online, FPX (Maybank2U, HL Online, RHB Online, Bank Islam, PbeBank, CIMB Clicks)
Malaysia Online Bank Transfer
Alliance Online, Am Online, CIMB Clicks, EON Online, Hong Leong Online, Maybank2u, RHB Online, FPX (Maybank2U, HL Online, RHB Online, Bank Islam, PbeBank, CIMB Clicks)

Other Payment Methods
MOLPay Cash at 7-Eleven, MOLPay ATM
Malaysia Online Bank Transfer
Maybank2U, CIMB Clicks, RHB Online, HL Online, Alliance Online, PbeBank, Ambank, Bank Islam, UOB, Affin Online, Bank Rakyat, Bank Muamalat, OCBC, Standard Chartered, KFH
Other Country Debit
Malaysia Online Bank Transfer
Maybank2U, CIMB Clicks, RHB Online, HL Online, Alliance Online, PbeBank, Ambank, Bank Islam, UOB, Affin Online, Bank Rakyat, Bank Muamalat, OCBC, Standard Chartered, KFH
Other Country Debit
Malaysia Online Bank Transfer
Alliance Online, Am Online, CIMB Clicks, EON Online, Hong Leong Online, RHB Online, FPX (Maybank2U, HL Online, RHB Online, Bank Islam, PbeBank, CIMB Clicks)
Malaysia Online Bank Transfer
Alliance Online, Am Online, CIMB Clicks, EON Online, Hong Leong Online, RHB Online, FPX (Maybank2U, HL Online, RHB Online, Bank Islam, PbeBank, CIMB Clicks)
N/A
Contact sales@skytomato.com.my for application* Subject to Tax

Malaysia Payment Gateway for Ecommerce Website Read More »

Cloud Services

Skytomato Cloud Services

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By NICK JOHNSON

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus quis arcu est. Quisque posuere est arcu, id hendrerit orci pulvinar id. Cras egestas metus sit amet felis accumsan, vitae placerat libero sodales. Morbi efficitur maximus massa et aliquam. Quisque vel viverra augue.

Nullam scelerisque erat nisl, eu aliquet quam porttitor et. Aliquam molestie sem augue, non egestas nunc sagittis in. Suspendisse vehicula turpis eget leo sollicitudin, dapibus commodo massa facilisis.

“Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.Aenean non turpis vitae ligula tristique sagittis. Cras varius erat pulvinar eros pretium suscipit. Duis eleifend sit amet sapien sed ultricies.”

Ut ac tortor eget nibh condimentum congue. In facilisis porttitor iaculis. Etiam vestibulum, nisl nec molestie egestas, velit lorem venenatis tellus, pellentesque blandit nulla sapien accumsan velit. Vivamus purus nunc, dictum nec elit viverra, semper iaculis risus.

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